Psychometric - Young and Rubicam

Question 1

Explorers

Answer 1

They like to discover new things. They are attracted by brands that offer something new and different.

Question 2

Succeeders

Answer 2

They have nothing to prove so are not interested in designer labels. They feel they deserve the best and will buy reliable brands.

Question 3

Reformers

Answer 3

They are not impressed at all by designer labels or fancy cars. They are concerned about the environment and living a healthy lifestyle.

Question 4

What is Young and Rubicam?

Answer 4

It is a marketing and communication company who specialise in advertising, brand identity and social media.

Question 5

Aspirers

Answer 5

Want the status and the esteem of others. Like status symbols and designer labels. Live off of credit, as they need to have it. They are persuaded by celebrity endorsements.

Question 6

Mainstreamers

Answer 6

Make up 40% of the population. They like belonging to a group and having security.

Question 7

What is Psychometric testing?

Answer 7

Psychometric testing is the process of measuring a candidates relevant strengths and weaknesses.