Internet Advertising

Question 1

Web Banners

Answer 1

• Appear on the page of the websites you are using
• They can feature an image and are horizontal or vertical boxes
• They hyperlink you to their website when clicked on

Question 2

Pop Ups

Answer 2

• These adverts pop up when you are using a web page
• They are used to capture email addresses so the advertiser can target the user directly
• Often encourage you to click by offering you a chance to win something

Question 3

Pop Unders

Answer 3

These adverts appear when you shut down the webpage

Question 4

Email Marketing

Answer 4

• Sent via email directly to your imbox
• This could be for a company or shop you have bought a product and then given them your email address
• They are encouraging you to come back
• They are often special offers

Question 5

Contextual Advertising

Answer 5

-Adverts that are linked to internet searches that you have done

For example, if you have been searching for a pair of trainers, an advert for these trainers will appear on the other webpages as you use the internet

Question 6

Search Engine Advertising

Answer 6

• Companies pay to appear at the top of a list of searches, making them more visible
• Also shown as sidebar links often known as sponsored links

Question 7

Social Media

Answer 7

.