Key Terms

Question 1

Target Audience

Answer 1

The group of consumers the media text was made for.

Question 2

Cropping

Answer 2

Cutting down images.

Question 3

Masthead

Answer 3

The title of the magazine on the cover

Question 4

Plugs

Answer 4

Promotions/adverts

Question 5

Font

Answer 5

The style of text

Question 6

Denotation

Answer 6

What an image actually shows and what is immediately apparent.

Question 7

Connotation

Answer 7

What it suggests.

Question 8

Slogan

Answer 8

A memorable motto or phrase

Question 9

Cover lines

Answer 9

One line description on the cover of a magazine, of articles inside.

Question 10

Shot types

Answer 10

The type of camera angle used for a picture.

Question 11

Image

Answer 11

Picture

Question 12

Saturated market

Answer 12

A situation where practically every market already has the product, so it is a replacement market with little chance of new sales.

Question 13

Socio-economic groups

Answer 13

The groups of people made by Market Research Agencies.

Question 14

Mode of address

Answer 14

How particular text speaks to its audience.

Question 15

Uses and Gratifications

Answer 15

Why someone consumes a piece of media.

• Information
• Entertainment

Question 16

Brand Identity

Answer 16

The way the product is identified quickly e.g. Nike’s tick logo

Question 17

Intertextuality

Answer 17

How media texts refer to other media texts that producers assume audiences will recognise.

Question 18

Audience foreknowledge

Answer 18

The knowledge an audience already has and brings to their reading of a text.

Question 19

Unique selling point (USP)

Answer 19

Something unique to a media product that will help to promote and sell it.

Question 20

Distribution

Answer 20

The process of dispensing media products.

Question 21

Enigma code

Answer 21

A question that is not immediately answered, drawing the audience into the text.

Question 22

Golden Triangle

Answer 22

An imaginary triangle on a media product where key information is shown, as it is where they eye is drawn first.

Question 23

Marketing

Answer 23

The process of promoting and selling a product.

Question 24

Representation

Answer 24

The process by which is a constructed media text stands for, symbolises, describes or represents people, places, events or ideas that have an existence outside of the text.

Question 25

Sans serif

Answer 25

Non swirly writing.

Question 26

Serif

Answer 26

Swirly writing.

Question 27

Subjective

Answer 27

Based on or influenced by personal feelings or opinions.

Question 28

Stereotype

Answer 28

Opinionated and predictable opinions on a object or group of people.

Question 29

Gesture Codes

Answer 29

Reading meaning from gesture, posture, facial expression etc

Question 30

Dress Codes

Answer 30

What do the clothes tell you?

Question 31

Technical Codes

Answer 31

The way a text is technically constructed (camera angles, framing, typography etc)

Question 32

Verbal codes

Answer 32

Everything to do with language (either written or spoken)

Question 33

Symbolic Codes

Answer 33

Codes that can be decoded on a mainly connotational level i.e all the things which draw upon our experience and understanding of other media texts, our cultural frame of reference.