psychology - social psychology Flashcards
What is compliance?
when a person conforms publicly but keeps their private views unchanged.
what is identification?
when an individual adopts the views and/or behaviors of a group both publicly and privately because they identify with the group. the change of beliefs may only be temporary and not maintained once leaving the group
What is internalization ?
this is where the conversion and true change of private views to match those of the group. these new views become a part of the individuals value system.
What is normative social influence?
the desire to be liked, desire for approval of others and to be accepted by the group.(often compliance only)
what is informational social influence?
desire to be right, looking to others for hints on how to think/behave particularly in new situations. (may be internalization)
What was the aim of Asch’s conformity study?
to see if individuals would conform to a majority when presented with an unambiguous task.
What was the procedure of Asch’s conformity task.
one naïve participant was placed in a group of 7-9 confederates, they were all seated at a table and shown the stimulus cards which had a standard line and comparison lines. The confederates would all give the wrong answer and the the naive participant had to give theirs
What were the findings for Asch’s conformity study?
26% of participants never conformed even with considerable amounts of pressure. 74% of the participants conformed at least once. On average people conformed a third of the time. 5% of participants conformed on every trial.
what are the variables that affect conformity?
group size, unanimity, task difficulty
how does group size affect conformity?
If there was one confederate there was 3% conformity, two confederates there was 13% conformity and three or more confederates meant there was 33% conformity. any more the three confederates didn’t seem to have much of an affect on the conformity and the effect would plateau
how does unanimity affect conformity?
If all of the confederates give the same wrong answer then conformity is 37% but if one participant breaks the unanimity then conformity decreases to 5.5%.
how does task difficulty affect conformity?
Asch found that if the comparison lines were similar in length then conformity was more likely
What is the research about individual differences findings for conformity?
conformity was found to be higher among those who have low self esteem, those who are especially concerned about social relationships and those who need social approval and are attracted towards other group members
When does normal social influence occur?
low uncertainty, low task difficulty, high social pressure
when does informational social influence occur?
high uncertainty, high task difficulty and low social pressure