Psychology - Paper 1 Social Influence Flashcards
What is conformity?
Type of social influence in which an individual changes their behaviour/beliefs in response to real or imagined social pressure.
Compliance
Individual agrees in public but disagrees in private - temporary change in behaviour/belief
Internalisation
Individual changes behaviour publically and privately - permanant change in behaviour/beliefs
Identification
Individual changes behaviour to fit the role given, publically changes behaviour but internally no change has occurred
Normative social influence
Individual conforms to behaviour/beliefs to fit in to not been seen as foolish or left out - avoid social rejection
Informative social influence
individual conforms to behaviour/beliefs as they have the desire to be right and look to others that appear to have more information - avoid social rejection
Asch line study (AO1) - Procedure
5-7 participants in each group
Each presented with a standard line and three comparison lines
P’s had to say aloud which line matched the standard line
1 real p other 6 confederates
Confederates told to answer incorrectly 12 out of 18 trials
Asch line study (AO1) - Results
Real p’s conformed on 32% of the critical trials when confederates gave the wrong answer.
75% of the sample conformed to the majority on at least one trial.
Asch line study (AO3) - Evaluation
Lacks ecological validity - comparing lines does not reflect complex real life conformity
Gender bias - only on men - lacks population validity
Asch line study (AO3) - Ethical issues
Deception - told it was the perception of lines
P’s did not give informed consent
P’s may have been embarrassed after true nature of study revealed - psychological harm
Asch line study - Group size
the larger the majority group the more people conformed until a certain point.
1 confederate - 3% conformity
2 confederates - 13% conformity
3 or more confederates - 32% conformity
conformity did not increase over a group of 4/5
Asch line study - Group unanimity
An individual is more likely to conform when all members agree and give the same answer.
1 person disagreed - conformity dropped
found that just 1 confederate going against majority choice can reduce conformity by 80%
Asch line study - Difficulty of task
When the comparison lines where more similar in length, harder to judge correct answer conformity increased.
Asch line study - Answer in private
When p’s allowed to answer privately conformity decreased, less group pressure and normative influence was not as powerful.
Stanford prison experiment (AO1) - Procedure
Converted the basement of the Stanford University psychology building into a mock prison
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P’s randomly allocated a role - prisoner or guard
Prisoners issued uniforms and referred as their number only
Guards given uniform, handcuffs.whistles, and dark glasses making eye contact impossible
Guards worked in 8 hour shifts
Stanford prison experiment (AO1) - Findings
Guards harassed prisoners and behaved in a sadistic and brutal manner and were enjoying it
Prisoners adopted the rules and took the rules seriously and if another prison broke them they would tell the guards
Over time prisoners became more submissive the guards acted more aggressively and assertive and wanted a greater level of obedience from prisoners
Stanford prison experiment (AO3) - Evaluation
Demand characteristics - p’s stated they were simply acting their role
Lack population validity - used american male students, gender bias
American uni students - looked at individualistic culture but not collectivists
Stanford prison experiment (AO3) - Ethical issues
Protection from harm - one p’s had to be taken out after 36 hours due to constant screaming, crying and anger study on lasted 6 days.
Lack of fully informed consent - p’s did not know they were going to be arrested at home, Zimbardo did not know what was going to happen in the study.
Harmful treatment of p’s - meant ethical guidelines were put in place in prisons.
Obedience
An individual follows an order from another person who is usually an authority figure.
Milgram’s Shock Study (AO1) - Procedure
Lab experiment
2 p’s role of teacher- always real p and role of learner- confederate
Teacher and learner put in to separate rooms
Teacher asked by experimenter (wore a lab coat) to shock the learner if they answered wrong - 15-450 volts
Experimenter told prompt to the Teacher if they did not administer the shock-
please continue
the experiment requires you to continue etc
Milgram’s Shock Study (AO1) - Results
All p’s went to 300 volts
65% of participants were willing to go to 450 volts
Milgram’s Shock Study (AO3) - Evaluation
Lacks ecological validity - done in an artificial environment - lab experiment
Gender bias - only males were used
Standardised procedure - increases reliability as experiment can be repeated
Milgram’s Shock Study (AO3) - Ethical issues
Protection from harm - p’s exposed to extremely stressful situations, many were visibly distressed.
Deception - p’s believed they were shocking a real person.
Debrief - all p’s debriefed at the end of experimenting their stress levels decreased when they saw the learner was okay.
The Agentic State
An individual will obey an authority when they believe that the authority will take responsibility for the consequences of their actions.
Obedience levels dropped when reminded they are responsible for their own actions none of p’s wanted to participate.