Psych: Public Health Campaigns

Question 1

What is a public health campaign?

Answer 1

A mass media campaign that:

• Target messages at large audiences
• Various modes of delivery

Question 2

What is the Active for Life campaign?

Answer 2

1996 campaign

• 30minutes of moderate intensity physical activity 5 days a week
• Aimed to increase knowledge and uptake of new recommendation
• Specific priority groups (women 16-24, men 45-55)

Question 3

What psychological theories may have influenced the Active for Life Campaign?

Answer 3

• Theories of anxiety
• Vealey’s model of sports confidence
• Self-efficacy theory
• Self-determination theory
• Achievement goal theory

Question 4

What is Change4Life?

Answer 4

January 2009

• £75million investment over three years
• Social marketing campaign to reduce obesity
• Target audience (mothers of 0-11year olds, adults aged 35-64)

Question 5

What is needed to make a public health campaign successful?

Answer 5

• Long-term, multi component campaigns
• Part of a broader story
• Use theories of behaviour change
• Targeted and tailored