PSYCH FINAL Flashcards
What is memory?
ability to store and retrieve information over time
What is encoding?
process of transforming what we perceive and think into memory
What is storage in terms of memory?
Process of maintaining information in memory over time
Why is memory a construction?
Memories are made by combining already known information with new information from the senses
What is retrieval in memory
process of bringing to mind information that has been previously encoded and stored
What are the three types of encoding called?
Semantic encoding, Visual imagery encoding, organizational encoding
Describe semantic encoding
Relates new information in a meaningful way to knowledge that is already stored in the brain
What regions of the brain does semantic encoding take place
Lower left frontal lobe and inner left frontal lobe
What is visual encoding and what part of the brain does it activate
Storing new information by converting it into mental pictures. (Trying to remember picture of dog and creating an image of a dog in your mind). Activates your occipital lobe.
What is organizational encoding
Categorizing information according to the relationship among a series of items. (Server groups orders into hot drinks, cold drinks etc.
What is sensory memory
Storage that holds information for a few seconds or less
What are the two types of sensory memory
Echoing memory and iconic memory
What is echoic memory and what is iconic memory
Fast decaying store of auditory information (echoic) Fast decaying store of visual information (Iconic)
What is short term memory
Holds information for more than a few seconds and less than a minute.
What is rehearsal in memory
Keeping information in short term memory by mentally repeating it.
What is the serial position effect
Firs few and last few items are more likely to be recalled than items in the middle
What is the primacy effect
More opportunity for rehearsal of first items— more likely encoded into long term memory
What is the regency effect
Rehearsal of last times still in short term storage