PSYCH 110 Exam 3 (Chp. 12) Flashcards

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1
Q

Social Psychology

A

study of how our thoughts, feelings, and behaviors are influenced by the real, implied, or imagined presence of others

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2
Q

What is meant when it’s said ‘the brain is expensive”?

A

they use up 20% of our calories despite being 1-2% of our bodyweight

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3
Q

What evolutionary problems led to humans’ intelligence?

A

social ones

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4
Q

Social problems that contributed to human intelligence

A

keeping track of a friend/who can be trusted is complex; reading social cues and adapting accordingly is complex; etc

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5
Q

T/F: “Loners” are more intelligent than animals who live in social groups

A

false; even w/in social groups coordinating behavior in larger groups requires larger brains (monkeys raised in groups sized from 1 to 7 others show a positive correlation between group size and amount of grey matter in the frontal lobes)

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6
Q

All primates are social. Are humans the smartest of the primates?

A

yes; humans and chimps/orangutans show the same physical problem solving skills (puzzles, tool use, etc.) but humans have greater social problem solving (perspective taking tasks, responding to social cues, making social inferences, etc.)

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7
Q

T/F: Humans want to belong socially but it’s not a fundamental need

A

false

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8
Q

What’s the largest determinant of happiness and overall life satisfaction across cultures?

A

high quality social connections

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9
Q

Effect of Social Isolation

A

largest predictors or poor physical and mental health; poorer sleep quality, lower immune function (higher rates of infection and slower wound healing), poorer mental health (higher rates of depression), higher rates of cardiovascular disease, higher mortality rates from numerous diseases

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10
Q

T/F: social isolation explains as much variance in
mortality, as smoking, diabetes, and high blood pressure

A

true

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11
Q

What is hunger, thirst, pain, cold, etc. examples of?

A

physiological signals resulting from threats to survival

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12
Q

What’s the most basic survival signal?

A

pain

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13
Q

Getting a bad grade hurts but doesn’t cause physical pain. Getting rejected or left out DOES cause physical pain. Why is this?

A

social exclusion (but not other types of ego threats) activate the physical pain network

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14
Q

When we feel hunger, the discomfort drives us to go find food. So when we feel the discomfort of social exclusion/rejection, what does that drive us to do?

A

socially and emotionally smarter; pay attention to and remember social info, better at reading emotional expressions (real vs fake smiles), better at understanding emotional vocal tones, better at perspective taking (understanding other POVs), more cooperative in group tasks

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15
Q

Why does the pain of social exclusion/rejection drive us to be socially smarter?

A

because it increases the likelihood that we’ll be liked and accepted again

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16
Q

Normative Influence

A

we want to be liked, so we CONFORM to the norms of a group

17
Q

Informational Influence

A

we want to be right so whenever the situation is ambiguous we look to other for “correct” answer

18
Q

Looking at how many people eat at a restaurant to determine whether to eat there is an example of what?

A

informational influence; taking information from others to drive your decisions

19
Q

How did informational influence relate to “mask culture” with COVID?

A

whether a person wore a mask depended more on whether the people around them were as opposed to having actual knowledge about coronavirus

20
Q

Conformity

A

yielding to real or imagined social pressure

21
Q

Describe Asch’s Line Length Study

A

there was 1 participant and 5 confederates (people pretending to be participants when in reality they’re working with experimenter). they were given a line and then asked to compare it to three different lines and determine which of the 3 was closest in length to the initial length. There was an obvious answer, but the 5 confederates purposefully suggested one that was way off. 76% conformed on at least 1 trial.

22
Q

Which influence affects conformity?

A

a combination of normative and informational; normative - we want to be liked so we’ll do what it takes to fit in; informational - if situation ambiguous, will look to others for correct answer

23
Q

How does cohesiveness affect conformity?

A

liking for a group increases conformity - normative

24
Q

How does group size affect conformity?

A

increasing numbers increases conformity - can be normative or informational

25
Q

How does support affect conformity?

A

even 1 ally reduces conformity - normative; so if 4 of the 5 confederates agreed instead of the 5 that would decrease conformity; even if the ally is considered incompetent or has a different view (so chose a different line than you or other 4)

26
Q

What did Stanley Milgram want to explain?

A

the behavior of Germans in WW2; focused on power of the social situation by conducting Yale “teacher/learner” studies

27
Q

Explain Milgram study of destructive obedience

A

you’re a teacher and you have a learner who you correct by shocking; the learner is a confederate and is not actually being shocked but the teacher doesn’t know; every time the learner gets a question wrong you have to increase the volts and shock them; as the experiment proceeds the confederate shows increasingly painful responses (yelping, screams, bangs on wall, tells you to stop, tells you about heart condition, refuses to answer questions but moans in pain); if the teacher starts getting weary the experimenter tells them they need to keep going regardless

28
Q

Results of Milgram study

A

regular audience believed less than 5% of people would go all the way; clinical psychologists believed 1-3% would go all the way; in reality, 65% of people went all the way to the end

29
Q

What stops destructive obedience?

A

informational influence and knowing others feel like you do; seeing another person (also a confederate) refuse to follow orders (provides evidence that your instincts are right and the action is wrong) and obedience dropped to less than 10% as a result. seeing another person refuse helped participant know it was okay to disobey

30
Q

Things that did not chnage the Milgram study outcome

A

moving to a less reputable lab and making the experimenter dislikable (would have made people stop if normative influence played a role), making the learner a woman, and making the teacher a woman

31
Q

Were people just more obedient 60 years ago (in relation to Milgram study)?

A

a more ethical replication of the study was done in 2009 and mostly replicated Milgram’s findings with 70% of people going to the end

32
Q

What did bob Cialdini study?

A

compliance or day-to-day influence; not all instances of social influence are extreme like in the case of Asch or Milgram

32
Q

Compliance Techniques that Reflect Need for Social harmony/likability

A

door in the face and reciprocity norm

33
Q

Door in the Face technique

A

small request are granted more often if first get the refusal of a large request; because we want to be liked; “Can I have 50 dollars? Okay, how about 5?”

34
Q

Reciprocity Norm technique

A

more likely to comply with a request after given a small token; if we receive a gift we feel more obligated to do as they say; charities sending calendars or address labels with requests

35
Q

Role of consistency in social influence

A

we want our attitudes to be consistent, and
our actions to be consistent with past attitudes and actions

36
Q

Compliance Techniques that reflect needs for consistency

A

foot in the door and low ball technique

37
Q

Foot in the Door technique

A

large requests are granted more often if proceeded by small request; because we want to be consistent with our pats self; canned goods study (agreeing to do a small phone survey made it more likely people would later agree to allow day-long inventory)

38
Q

Low Ball technique

A

chnage terms of agreement AFTER verbal commitment and still get compliance; a potential buyer might purposely make an offer 15% below the asking price as a way to start negotiations and end up with a price that is ultimately 5% below the asking price