PSC 012 - Data Visualization Flashcards
the 3 essential elements of good info are…
- rich content
- inviting visuals
- sophisticated execution
the 4 essential steps to chart data are…
- research
- edit
- plot
- review
charting is…
putting series of numbers in close proximity to visually and narratively convey information
what is the upside of using numbers?
looks more precise/concrete
how do you make data speak for itself? why should you?
no distracting visuals, highlight the story the data is telling
if you supply the reference point…
you control the message
what is an example of a reference point?
answers may vary
in terms of charting, what is an example of a reference point?
answers may vary
if you are predicting future data, you should always…
define your arbitrary numbers
when is more data good? why is it bad later on?
during research phase, might drown out message/story
serif vs sanserif
serif has extra strokes, sanserif does not
what is type size and what is its unit of measurement?
height of print block for letter, points
what is leading?
vertical height of baseline to the baseline of the next line
nine rules of legibility
- bold and italics
- small and condensed
- color blocks and white text
- highly stylized
- hyphenation
- all caps
- tracking
- text at an angle
- leading
what is the formula for percent changes?
((old # - new #)/old #)*100%
percentages vs. percentage points vs. basis points
100%, 1.0, 100
why are baseline numbers important?
show which starting point a percentage point starts
absolute value vs. percentage changes in charts
shape is the same, percentage changes can show baselines