PS1016 - social psychology Flashcards
social cognition
how people process, interpret, and respond to social signals
impression formation
where we develop our views or opinions about others based on the information we receive about them
who came up with cognitive algebra
Anderson
Asch’s configurational model (2)
- people don’t form impressions in a piecemeal fashion
- meaning of traits may depend on context or on different traits
central traits (asch 1946)
- two conditions, warm/cold words
- ppts seeing list with warm were more likely to rate the person as being happy and generous
Non-central traits (Asch 1946)
- two conditions, polite/blunt
- less differences between groups when words polite and blunt were used
primacy effect (asch 1946)
- two conditions, list shown, then shown backwards
- ppts seeing first list had more favourable impressions
Kelley (1950) - guest lecturer
- received information about lecturer before lecture
- half described him as cold, half described him as warm
- students in ‘cold’ condition engaged in less discussion
schemas
mental frameworks that organise and synthesise information
social categorisation
we perceive the social world in categories (perception, expectation, interaction)
stereotypes
schemas about groups that are shared by different people
heuristics
cognitive shortcuts, can lead to biased thinking
representativeness heuristic
objects are assigned to categories that share similar attitudes
availability heuristic
importance and frequency of events is guided by the ease with which is comes to mind
Nobel Prize in Economics - 2017 Richard Thaler
studied psychology of decision making
common sense vs. scientific study
knowledge based on personal experience vs. systematic knowledge gathering
science vs. common sense
science is a more systematic reliable approach
Three levels of analysis
thoughts, feelings, behaviour
Bateson, Nettle & Roberts (2006) = coffee room study
- option to pay for coffee
- banner: eyes or flowers altering each week above price
- eye banner, people paid almost 3 times more
- implied presence of others increases pro-social behaviour
fundamental principles of social psychology
- people construct their own reality
- social influence pervades all social life
perception and understanding of social world shaped by
- cognitive processes
- social processes
- two processes linked, mutually influencing