prova Flashcards
input output model
input = trasformed resourse (raw matirial, trasformed resourced, facilities) company = trasform the imputs in output output = final product or service for the customer
strategical vs operational analysis (and operation function)
strategical = focus on the main objective of the company, aim to follow, the revenue, efficiency
operational = how to address these objectives, focus on the single process
operation function = addressing a more global view of all the singular processes, look at the global azienda
stakeholders and their role
Stakeholders: different group of people that are intrested in how the company is doing
- Inside the company - Suppliers - Governalment - Shareholders
operational strategy should address the main requirement of important stakeholders
4 stages of improvement of a business (skill required vs strategic impact)
1) just think at the problem u have, reorganize not producing
2) think at the best strategy to improve the situation ( coping the market business) (as good as competitors = cheap)
3) improve above the competitor (implement the strategy with the operations) (best in the market) (investing in capabilities)
4) innovative company = drive the strategy = rethink the strategy with tour capability and knowladge (define the industry axpetation)
the 4 prospective to implement an operational strategy (topdown)
- Top down : reflect what the idea of the business is on all the company
- Bottom up : ideas from customer or emploee that are implementend in the business
- Inside out : we use our capabilities in other markets
- Outside in : we use information from the market to improve our business
order winner vs order qualifier (OUTSIDE IN)
ORDER WINNER :
- Cosa mi caratterizza nel mercato = mi fa scegliere nel mercato - Punto di forza del azienda - Costant and continuos increase in competitiveness
ORDER QUALIFIER :
- Caratteristiche che soddisfano la richiesta minima per essere accettate nel prodotto - The minimum we have to garantee to the costomer in order to be seleccted - Just to stay in the market
Different performance aspect that a company can focus on
- Quality - Speed - Dependability - Flexibility (rapidity of u can change on a change in the market - Cost
Each one of them can be a order qualifier or winner
inside-out core capability
CORE CAPABILITY
A particular characteristic not present in every company, Hard to replicate
To survive in the market a company must dedicate attention to its core capabilities
RESOURCE-BASED VIEW (RBV) : every core capabilities is a combination of the following 3 aspects
A core capabilities must :
- Scarsa = i can be the only business that has that
- Difficilmente imitabile = hard to replicate
- Difficilmente spostabile = must stay within the company (secret or better to not goes to the competitors)
A core capabilities is a big value for the company = doesn’t want to share it
barney’s viro ?
line of fit model
Capabilities we have inside vs what the market has outside
Line of fit = best fit = u have what the market asks = proper capability to satisfy the market
U MUST KNOW YOUR MARKET
A = the market ask few, u provide
B = I’m providing more than the marker requires (require A)
I’m not good at identifying my customer’s needs
I should align to the line of fit moving up = changing my market
C = not have enough skill/capabilities to deliver the required level of my market
If I’m a customer I’m going to choose D invece che C
X = what the business good at doing (inside-out) Y = what the market requires the business to be good at (outside-it)
THE EFFITIENT FRONTIER / THE TRADE-OFF (variety and cost)
There is a trade of btw :
VARIETY vs COST
If we want to be very cost effitient = low variety
Few number of different product = effitient production
High variety means higher prices
So they all on a curve that bound them in the same market
No one is particulary better than the other
If a new tecnology lead a company to exit the line = win the market
But soon also the competitors are going to adopt it
Also SUSTENABILITY vs COST
