3

Question 1

• the strategic role of product/service development
• S curve of innovation
• objective of product/service development

Answer 1

• creativity - innovation - design - product
• Innovation = must be understood and asorbd by the market and Tested
  Progressive introduction of new innovative ideas = after the improvment the market get use to it and the next technology is a develop of the previus one
• is to get better at least at one of them:
  - quality = meet the market standard or improve them
  - speed = be fast to lauch
  - flexibility = adapt to the market
  - sustenability
  - cost = graph of cost of innovation

Question 2

cost of innovation (the delay in the entry of the market)

Answer 2

the innovation has a cost : time - workers - inputs
the more i wait the more i have to spend on that

delayed cash flow
less cash flow

over that if i wait the innovation is no longer so innovative = less sell

Question 3

how to develop a innovative product

Answer 3

at the beginning there is a lot of thinking and consideration: here the investment is still low
then when is time to do the prototype and study better the innovation is expensive

developing a product is expensive -> the most important thing is to select good from bad ideas
to not invest money in them

there is a way to understand is a idea is good or not = HOUSE OF QUALITY

Question 4

house of quality

Answer 4

objective = balance what the market wants with what you can produce (capability vs requirements)
ENSURE THAT THE INNOVATION MEETS THE MARKETS NEEDS

requirements: there is what the market needs are and their importance
capability : there’s what we are able to produce
comparison btw you and the market

useful to understand if a product can work in the market and anticipate a crash in the market

Question 5

in house innovation or outsorced innovation

Answer 5

If it’s a WINNING INNOVATION :
I need to keep it in house
Must be a secret, it let me win the market = has a great value

outsorced innovation are distant, low familiarity, low acesssability, low control, risk to knowladge leakage

Question 6

sequential and overlapping innovation activity

Answer 6

sequential = easy and does not require organization/communication with different parts, but time-consuming
overlapping = hard , require high communication bwt previous and next stages
some preliminary activity done in the time the previus is done

Question 7

organization / structure of innovation process in a company

Answer 7

FUNCTIONAL : all the funtion (manager, administration, operation, development) do not comunicate
the next one start wo
PROJECT : addetti to just follow the project

balanced mix: there are the project manage that follow the project in every step

Question 8

organization / structure of innovation process in a company

Answer 8

FUNCTIONAL: all the function (manager, administration, operation, development) do not communicate
the next one start wo
PROJECT: addetti to just follow the project

balanced mix: there are the project managers that follow the project in every step
they cross the different function manager establishing a relationw btw them