Prosocial Behaviour and Altruism Flashcards
What is prosocial behaviour?
Behaviour with the intention to help or benefit others
- Other goals may be present as well
- Can be internally or externally motivated
Explain genetics as a possible reason for prosocial behaviour
Helping is adaptive when it perpetuates the helper’s gene pool
Explain kin selection as a possible reason for prosocial behaviour
Traits that facilitate survival of an individual’s genetic relatives
Explain evolutionary theory as a possible reason for prosocial behaviour
- Tendency to aid another at a cost to the helper’s survival cannot be an evolved genetic predisposition
- But some types of helping benefit helper as well:
*Helping kin (even at personal cost) may increase gene’s survival
*Helping other group members may benefit group’s survival
Explain altruism as a possible reason for prosocial behaviour
- Prosocial behaviour that is motivated by the genuine desire to help others for its own sake, not for personal rewards
- Internally motivated
Explain egoism as a possible reason for prosocial behaviour
- Prosocial behaviour motivated partly/fully by rewards
- Externally motivated
Explain the concept of egoism rewards
Egoism is prosocial behaviour motivated partly by rewards
- Mood-based (helping feels good)
- Material-based (we help bcs ppl give us things)
- Status-based (we receive recognition. respect, etc.)
Explain the ‘reciprocity’ in egoism rewards
Engage in “give and take” with others such that when we do someone a favor, we expect the favour to eventually be repaid
What is the norm of reciprocity?
We should both offer help & avoid harming those who have helped us
How do we learn about helping?
- Children taught to learn at an early age
- Operant conditioning -> Receiving praise increases likelihood of helping again
- Social or observational learning -> Modelling prosocial behaviour
Explain time pressure’s relationship with prosocial behaviour
- Negatively affects helping
- Effects of myopia
- When given short timeframe to make a decision, we tend to prioritise our own wellbeing AND assume helping others is too much effort
Explain pervasive social influence
- Other people’s reactions shape our interpretations
- If others are unresponsive, we may be too
- Leads to diffusion of responsibility
Explain ‘norm of social responsibility’ as a possible reason for prosocial behaviour
- The norm is that we give aid to the helpless or dependent
- Attributions regarding controllability of need
*Outgroup members may be seen as to blame for issues, leading to less helping compared to ingroup members whose issues may be viewed as caused by uncontrollable or external factors
Explain Pluralistic Ignorance
- Assumption that others know better than us in a situation and will engage in an appropriate response to the situation
- In an emergency, people may delay or stop response to help
Explain Diffusion of Responsibility
As the number of bystanders increases, individuals mentally spread responsibility for intervening to others
Explain the impact of norm of family privacy
- Strangers are typically reluctant in family matters
- Even during physical attack or abuse
Explain the impact of gender norms
- In emergencies, men see themselves as more capable of helping
- Potential explanation for men’s greater willingness to help found in much research
How is the norm of WHEN to help developed?
- Norms of when to help is modelled after observation of others throughout development
- If others help, then people perceive norm of helping
- Thus, prosocial behaviours promote further prosocial behaviour
- Often learned from parents or other role models
What are the possible emotional rewards from helping?
- Helping makes us feel good
- Happy people are more likely to help others, esp if the helping will maintain their mood
- However, sad or guilty people may help to escape from their negative mood (but at the same time, sad people are not always helpful dur to self-focused attention)
Illustrate how a good mood and a bad mood could influence acts of helping
- Good mood -> Increased attention to social environment -> More likely to notice others’ needs -> More helping
- Good mood -> Desire to remain in good mood -> More helping in ways that maintain mood OR Less helping if help would destroy mood
- Bad mood -> Self-focused attention -> Less likely to notice needs -> Less helping
- Bad mood -> Desire to improve mood -> More helping