properties & characteristics (text)

Question 1

what are the properties & characteristics of text?

Answer 1

font style & typography, colour & contrast, alignment & layout, interactive capabilities & accessibility & readability

Question 2

font style

Answer 2

choice of fonts, styles, sizes & formatting options –> conveys different tones & enhances readability

Question 3

colour & contrast

Answer 3

use of colours & contrast makes text visually appealing, legible & aesthetic

Question 4

alignment & layout

Answer 4

arrangement & positioning of text elements within the multimedia design, influencing visual flow & hierarchy

Question 5

interactive capabilities

Answer 5

text can be interactive via hyperlinks/interactive typology –> enhances user engagement

Question 6

accessibility & readability

Answer 6

design considerations ensure text is accessible to all users, including those with visual impairments via sizing, contrast & alternative text options.

Question 7

what is an example of this?

Answer 7

ADVERTISEMENTS FOR MOVIES:
- font style can convey genre & mood
- colour & contrast attracts attention & evokes emotions
- layout & interactive capabilities influence how audience engages with ads