properties & characteristics (images) Flashcards
what are the properties & characteristics of images?
resolution & image quality, colour depth & gamut, file format, compression & losslessness & aspect ratio & dimensions.
resolution & image quality
clarity & sharpness of an image, measured in pixels, affects overall visual fidelity.
colour depth & gamut
range of accuracy of colours impact vibrancy & ability to represent a wide spectrum of hues.
file format
specific file format used to store the image affects compatibility, compression & preservation of image data.
compression & losslessness
methods used to reduce data file size while preserving image quality - balances efficient storage & visual fidelity.
aspect ratio & dimensions
proportional relo between width & height of image - visual composition & suitability for different display platforms.
example;
advertisements:
- creating visually compelling & persuasive promotional materials
- high res. images capture attention & create strong visual impact
- colour depth & accuracy - contributes to aesthetic appeal & conveying specific brand messages
- understanding file formats, compression methods & aspect ratio -> ensures ads maintain visual integrity across digital & print platforms