promotional techniques

Question 1

explain the use of celebrities?

Answer 1

Consumers may think that the celebrity eats the product e.g. cereal and therefore the consumer will be like the celebrity

Question 2

explain money off coupons?

Answer 2

Consumers may be more likely to buy the product e.g. cereal that have deals attached as it is better value for money

Question 3

explain free samples?

Answer 3

If free samples are given away consumers can try the product e.g. cereal to see if they like it and may be more likely to buy the full box

Question 4

explain free toy / game?

Answer 4

Children will be attracted to the product e.g. cereal if there is a free toy or game so are more likely to ask their parents to buy the product e.g. cereal