Promotion Insteuctional Area

Question 1

A disadvantage to a business of using traditional direct mail advertising is that

Answer 1

it can be a expensive to produce and distribute.

Question 2

Which of the following are communication channels that businesses often use when engaging in the push promotion strategy:

Answer 2

Trade advertising and trade shows. When a business uses a push promotion strategy, it’s attempting to push the product through the distribution channel to the end user.

Question 3

Brand Cue

Answer 3

A simple reminder of the brand’s identity and values.