More DECA Terms Flashcards
A business CAN help its salespeople build a clientele
Having favorable adjustment and return policies.
Reciprocity
Reciprocity is when a company agrees to buy products only if the second company buys their products. It’s ONLY illegal if it hinders competition.
What component of a print advertisement contains the sales message?
Copy. The copy (text) communicates information about the product.
When a regulatory agency accuses a company of running deceptive ads, the company voluntarily stops to run it without admitting guilt. This is called…
A consent order. If the company refuses to stop running the ad, they may be required to cease and desist.
Affirmative Disclosure
A corrective action that orders the advertiser to include product information in future ads.
