Product-Service Instructional Area Flashcards
During the growth stage of a product’s life cycle, marketing g efforts usually involve advertising…
That customers are satisfied with the product (NOT the discounts being offered. That’s decline stage). Remember that introduction and growth are different phases.
Which of the following is an idea-generation technique that uses programmed thinking.
Attribute listing.
Why are many businesses looking for ways to reuse products by turning them into new products?
To solve the ethical problem of planned obsolescence. By reusing products they are preserving natural resources. Planned obsolescence is become common because of tech advancements.
After success with burgers and fries, Dana adds milkshakes to the Menü. This is an example of…
Complementary goods.
Jessica’s hobby is making jewelry. There is potential to sell them. This is an example of identifying a product opportunity by considering…
Personal experiences.
What must be followed Wien using a relay brainstorming creative-thinking method.
You cannot help your teammatesz
Brainstorming Relay
Involves dividing the the team and having them brainstorm ideas in a relay race format.
