Promotion Flashcards
1
Q
Define Promotion
A
Promotion is the way in which a business makes its products known to the customers.
2
Q
What is promotion used for?
A
Promotion is used to make the consumer believe that your product is better than your competitors product and to make your product known to the target audience
3
Q
Methods of promotion
A
Advertising Public relations and Sponsorship Personal selling Direct Marketing Sales promotion
4
Q
Factors which influence the methods of promotion
A
Stage in the product lifestyle - Important at launch stage
Nature of products - How much info is required by customers.
Competition - How are rivals doing?
Marketing budget - How much can the firm afford?
Marketing strategy - Other elements of the mix (price, product, place)
5
Q
Above the line promotion
A
Paid for
