Promotion Flashcards
1
Q
What are the Goals of advertising?
A
- Brand Awareness and Positioning
- Brand Trial
- Brand Preference
- Brand Reminder
- Brand Repositioning
2
Q
What are the 4 functions of advertisement?
A
- Attract Attention
- Create an image
- Persuade
- Reassure
3
Q
What are the 8 types of media for advertising?
A
- Magazine
- Newspapers
- Television
- Radio
- Out-of-Home
- Direct-to-Home
- The Internet
- Specialty Advertising
4
Q
What are the 8 factors for choosing advertising media?
A
- Reach
- Frequency
- Selectivity
- Durability
- Lead-Time
- Mechanical Requirements
- Clutter
- Costs
5
Q
What is publicity vs PR?
A
Publicity is the media coverage for a business that is not paid for. Public Relations are hired to manage publicity.
6
Q
What are some methods used in PR?
A
- Media Relations (Press releases/conferences)
- Lobbying
- Brochures and Annual Reports
- Crisis Management
7
Q
What are 7 methods of promotion?
A
- Contests and Sweepstakes
- Refunds and Rebates
- Coupons
- Premiums and Self-Liquidators
- Samples
- Special Sales
- Point-of-Purchase Display
8
Q
What are Premiums and Self-Liquidators?
A
A premium is a free product or service. A self-liquidator is a product or service offered at a very low price
9
Q
What is a Point-of-Purchase Display?
A
Special display cases can be used to promote products.
