Place Flashcards
1
Q
What are the 4 Distribution channels/policies?
A
- Intensive
- Selective
- Exclusive
- Integrated
2
Q
Define Direct Channels
A
A situation in which the producer sells a product directly to a customer without the help of intermediaries.
3
Q
Define Indirect Channels
A
Relies on intermediaries to perform most overall distribution functions, known as wholesale distribution.
