Consumers Flashcards
1
Q
What is the difference between a consumer and a customer?
A
Consumer uses the product. Customer purchases the product.
Children are consumers
2
Q
What is a gatekeeper?
A
Person who oversees the care of another.
3
Q
What is the buying decision?
A
Occurs in response to need or want. Ex. - MP3 player brakes - Decison made on what to buy - Search made for products available - Decision among products is made - MP3 player purchased - Purchase is evaluated
4
Q
What are the 4 types of buying?
A
Impulse Buying
Routine Buying
Limited Decision-Making Purchase
Extensive Decision-Making Purchase
5
Q
What is the primary market?
A
The target market. They are the ones we focus our efforts on.
