promotion Flashcards
sponsorship
business arrangement in which a company provides financial or services support to another ententy in exchange for promotional benefits
image
the perception, reputation and identity associated with a brand
shop display
presentation of merchandise in a retail store to attract customer attention and encourage purchases
promotional campaigns
strategic marketing initiatives designed to promote products to target audiences
TV commercials
short advertisements that air on television networks to promote products to a broad audience of viewers
newspaper adverts
announcements placed within a printed newspaper to promote products
product endorsement
marketing strategy where a public figure expresses their support of a product or brand
free samples
small quantities of goods that companies distribute to consumers at no cost as part of marketing initiatives to generate brand awareness
giveaways
promotional items that companies distribute as part of marketing campaigns
two-for-one sales
marketing strategies used to encourage customers to purchase more products by offering a second free item
catalogues
printed or digital marketing materials that show a product offering in an organized format
mailshots, leaflets, and flyers
traditional forms of printed marketing materials used to promote productd or messages to target audiences
brand recognitions
ability of consumers to identify and recall a brand based on visual, such as logos, slogans, colors or other brand elements
