4 p's Flashcards by diana pereira

Q

quality control

A

product

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Q

product range enhancement

A

product

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Q

guarantees

A

product

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Q

life cycle

A

product

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Q

consumer durables

A

product

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Q

research and development

A

product

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Q

inventory

A

product

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Q

USP

A

product

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Q

packaging

A

product

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Q

shelf life

A

product

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Q

accessories

A

product

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Q

generics

A

product

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Q

repairs and support

A

product

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Q

high-end pricing

A

price

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Q

mid-range pricing

A

price

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Q

profit margin

A

price

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Q

payment on delivery

A

price

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Q

production costs

A

price

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Q

cash discount

A

price

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Q

VAT

A

price

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Q

price list

A

price

Q

import tariffs

A

price

Q

quantity discount

A

price

Q

suggested retail price

A

price

Q

price war

A

price

Q

credit account

A

price

Q

retail shops

A

place

Q

warehousing

A

place

Q

channels of distribution

A

place

Q

order processing

A

place

Q

transportation

A

place

Q

just-in-time delivery

A

place

Q

chain stores

A

place

Q

points of sale

A

place

Q

factory outlets

A

place

Q

market coverage

A

place

Q

mail-order companies

A

place

Q

shopping mail kiosks

A

place

Q

internet sales

A

place

Q

sponsorship

A

promotion

Q

image

A

promotion

Q

shop display

A

promotion

Q

promotional campaigns

A

promotion

Q

TV commercials

A

promotion

Q

newspaper adverts

A

promotion

Q

product endorsement

A

promotion

Q

catalogues

A

promotion

Q

free samples

A

promotion

Q

two-for-one sales

A

promotion

Q

giveaways

A

promotion

Q

mailshots, leaflets and flyers

A

promotion

Q

brand recognition

A

promotion