4 p's Flashcards
1
Q
quality control
A
product
2
Q
product range enhancement
A
product
3
Q
guarantees
A
product
4
Q
life cycle
A
product
5
Q
consumer durables
A
product
6
Q
research and development
A
product
7
Q
inventory
A
product
8
Q
USP
A
product
9
Q
packaging
A
product
10
Q
shelf life
A
product
11
Q
accessories
A
product
12
Q
generics
A
product
13
Q
repairs and support
A
product
14
Q
high-end pricing
A
price
15
Q
mid-range pricing
A
price
16
Q
profit margin
A
price
17
Q
payment on delivery
A
price
18
Q
production costs
A
price
18
Q
cash discount
A
price
19
Q
VAT
A
price
