product Flashcards
quality control
process used to ensure that products or services meet specified quality standards.
product range enhancement
process of expanding the features of a product to better meet customers needs and increase market share.
guarantees
assurances made by a seller or manufacturer to the buyer regarding the quality of a product or service
life cycle
concept used to describe the stages of a product
consumer durables
products that are expected to have a relatively long useful life after purchase
research and development
process of investigating and experimenting to develop new products or improve existing ones
inventory
stock of goods or materials that a business holds for the purpose of a production, sale, or future use
USP
Unique Selling Proposition, which refers to the distinctive features that sets a product apart from competitors in the marketplace
packaging
process of producing materials used to enclose and present products for storage, transportation, sale and use
shelf life
length of time that a product can be stored while maintaining its quality and safety
generics
products that contain the same active ingredients as brand-name products, but are typically sold under other names rather than a brand name, and they’re usually cheaper
acessories
supplementary items that complement the functionality or appearance of a primary product
repairs and support
assistance provided by manufacturers and retailers to adress issues or damage to products after purchase