Promoting Products Two Flashcards

1
Q

Is a process of creating a positive image and customer preference through third party endorsement

A

Public relations

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2
Q

Mass media channels help generate publicity and awareness of a huge audience

A

Press media radiations

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3
Q

This involves effort to introduce or of the size new product especially events new developments within the business through product endorsements or mentions in a various channels

A

Product publicity

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4
Q

Discovers internal and external communications that promote understanding of the organization using tools such as newsletter bulletins and emails blast

A

Corporate communications

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5
Q

Pr includes building good relations with the public sector namely local government units where your business operates and legislator who may pass bills that will have an impact whether positive or negative on one’s business

A

Lobbying

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6
Q

Employees involved in pr play the rule of adviser with regard to the public issue that may have an effect on the company position and image

A

Counseling

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7
Q

There is a growth of both local and international competition

A

Competition

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8
Q

With globalization and the growth of foreign partnerships systematic distribution networks need to be developed to enhance competitiveness and global arena

A

Globalization

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9
Q

The growth of technology has been rise to international reservation system which give consumer better access to a travel product and services

A

Electronic distribution techniques

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10
Q

The concern on tourism products perishability may be addressed by easier access to its purchase through the availability of distribution channel

A

Perishability of the product

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11
Q

Distribution channels are exposed to informations about what the market needs and wants

A

Information

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12
Q

Distribution channels help in developing and spreading persuasive communications about a company’s current offer

A

Promotions

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13
Q

Distribution channels are the company linked to finding a communicating with prospective and current buyers

A

Contact

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14
Q

Distribution channels know what the product can do and what the buyer needs

A

Matching

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15
Q

They are equipped to settle on pricing and other terms for purchase and acquisitions of products and services

A

Matching

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16
Q

Distribution channel sandal the physical transports of goods and services to its consumer

A

Physical distribution

17
Q

Capital outlay of distributions channel should cover the cost involved in the actual distributions of the products

A

Financing

18
Q

The distributions function comes with a financial risk such as inability to sell inventory at full margin losses pilferage assuming such risk is part of distribution channels function

A

Risk taking