Promoting Products Two Flashcards
Is a process of creating a positive image and customer preference through third party endorsement
Public relations
Mass media channels help generate publicity and awareness of a huge audience
Press media radiations
This involves effort to introduce or of the size new product especially events new developments within the business through product endorsements or mentions in a various channels
Product publicity
Discovers internal and external communications that promote understanding of the organization using tools such as newsletter bulletins and emails blast
Corporate communications
Pr includes building good relations with the public sector namely local government units where your business operates and legislator who may pass bills that will have an impact whether positive or negative on one’s business
Lobbying
Employees involved in pr play the rule of adviser with regard to the public issue that may have an effect on the company position and image
Counseling
There is a growth of both local and international competition
Competition
With globalization and the growth of foreign partnerships systematic distribution networks need to be developed to enhance competitiveness and global arena
Globalization
The growth of technology has been rise to international reservation system which give consumer better access to a travel product and services
Electronic distribution techniques
The concern on tourism products perishability may be addressed by easier access to its purchase through the availability of distribution channel
Perishability of the product
Distribution channels are exposed to informations about what the market needs and wants
Information
Distribution channels help in developing and spreading persuasive communications about a company’s current offer
Promotions
Distribution channels are the company linked to finding a communicating with prospective and current buyers
Contact
Distribution channels know what the product can do and what the buyer needs
Matching
They are equipped to settle on pricing and other terms for purchase and acquisitions of products and services
Matching