Promoting Products One Flashcards

1
Q

Has been defined as the coordinations of all seller initiated efforts to set up channels of informations and persuasions to sell goods and services

A

Promotions

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2
Q

Is defined as any paid form of non-personal communications about an organization ,product service or idea by identifies sponsor

A

Advertising

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3
Q

Three objectives of advertising

A

To inform ,to persuade, to remind

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4
Q

Is used when introducing a new product or to build a primary demand for the product

A

Information advertising

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5
Q

Is used when competitions is stiff companies rely on_______ be able to keep its market share

A

Persuasive advertising

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6
Q

Is very important for products that have rich the maturity stage products attempt to maintain market positions even if they are already top of mine

A

Reminder advertising

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