Promoting Products One Flashcards
Has been defined as the coordinations of all seller initiated efforts to set up channels of informations and persuasions to sell goods and services
Promotions
Is defined as any paid form of non-personal communications about an organization ,product service or idea by identifies sponsor
Advertising
Three objectives of advertising
To inform ,to persuade, to remind
Is used when introducing a new product or to build a primary demand for the product
Information advertising
Is used when competitions is stiff companies rely on_______ be able to keep its market share
Persuasive advertising
Is very important for products that have rich the maturity stage products attempt to maintain market positions even if they are already top of mine
Reminder advertising