PROGRAMMING TERMS Flashcards
TO ACE MY QUIZ
What term describes the strategic scheduling of programs to maintain audience retention between successive shows?
AUDIENCE FLOW
When a network schedules a program similar to a competitor’s show at the same time to divide viewership, this is called:
BLUNTING
What programming strategy involves scheduling similar types of programs consecutively to attract a specific audience segment?
BLOCK PROGRAMMING
The practice of continuing a storyline from one program into another is known as:
CROSS-PROGRAMMING
A TV network schedules a show that contrasts with a competitor’s program to attract a different audience. This is called:
COUNTER PROGRAMMING
TRUE OR FALSE:
Dayparting refers to dividing the broadcast day into segments based on audience demographics.
TRUE
TRUE OR FALSE:
Tentpoling is a strategy where high-rated programs are placed around weaker shows to support them.
TRUE
Hammocking is when a strong show is scheduled before a weaker show to help retain viewers.
FALSE
(Correct: A strong show is placed AFTER a weak show)
Simulcast refers to broadcasting the same program simultaneously on multiple platforms.
TRUE
Stunting is a long-term programming strategy that involves making gradual changes to a program’s schedule.
FALSE
(Correct: Stunting is a short-term strategy for boosting ratings through special changes.)
The practice of rerunning previously aired programs is known as
RERUNNING / RERUN
Refers to the peak hours when most people are commuting and listening to the radio.
DRIVE-TIME
The scheduling technique where similar shows are grouped together in a sequence to encourage continuous viewing is called
STACKING
Is the period when the largest audience watches television, typically from 5:00 PM to 8:00 PM on weekdays in the Philippines.
PRIMETIME
A strategy where a network schedules programs to prevent the audience from switching channels during transitions is called
BRIDGING
What programming strategy involves placing a weaker or new show between two high-rated programs?
HAMMOCKING
Which strategy involves extending the duration of a popular show, especially during rating sweep seasons?
SUPER SIZING
A method where networks schedule the same program at the same time every day for audience consistency is called:
STRIPPING
When a network downplays or undervalues certain news or events, it is referred to as:
HYPOING
What refers to the strategy of introducing unexpected guest stars or scheduling specials to boost ratings?
STUNTING
A company buys airtime from a network to produce and broadcast its own content. This is called:
BLOCKTIMER
The primary scheduling tool used by commercial radio stations to ensure consistency is called:
THE CLOCK
A programming method where the same show is scheduled back-to-back is known as:
DOUBLING
What strategy is used to create anticipation and excitement for an upcoming show or event?
HYPING
The technique of airing multiple episodes of the same show in a row to maximize viewer retention is called:
DOUBLING
Syndication allows networks to purchase and broadcast programs from other media companies.
TRUE
Overexposure occurs when a program is deliberately scheduled infrequently to create demand.
FALSE
(Correct: Overexposure means airing a program too often, leading to audience fatigue.)
Theming involves using recurring concepts or motifs in programming to create audience connections.
TRUE
Tentpoling in radio follows the same principle as television, using strong programs to support weaker ones.
TRUE
Demographics help broadcasters tailor content to suit a specific audience based on factors like age, gender, and location.
TRUE
Is the process of dividing the broadcast day into time slots based on audience behavior.
DAYPARTING
Is when two or more production companies collaborate to create content and share resources.
CO-PRODUCTION
Occurs when a TV station prevents viewers from switching channels by strategically timing programs.
BRIDGING
Is the deliberate scheduling of a major show to boost the ratings of surrounding programs.
TENTPOLING
Is the practice of broadcasting a program simultaneously on multiple media platforms.
SIMULCAST
What strategy is used to position a well-rated show before a weaker program to help increase its viewership?
LEAD-IN STRATEGY
A scheduling technique where similar-themed programs are aired together to create audience retention is called:
THEMING
What term describes the process of rerunning previously aired programs to attract new audiences?
RERUNNING
The practice of scheduling a program at an unusual time to disrupt competing programs is called:
BRIDGING
What broadcasting strategy is used to maximize earnings by airing a program on multiple networks or channels?
SYNDICATION
What term refers to a show’s natural ability to develop a loyal audience due to consistent and predictable scheduling?
HABIT FORMATION
What is the process of ensuring that a show maintains excitement and relevance through active promotion?
HYPING
Cross Programming involves characters from one show appearing in another.
TRUE
Block Programming refers to airing unrelated shows back-to-back.
FALSE
(Correct: Block Programming groups similar shows together.)
A blocktimer is someone who buys airtime on a network to produce their own show.
TRUE
Stripping ensures that a program is aired at random times to attract diverse viewers.
(Correct: Stripping schedules a show at the same time consistently.)
Super Sizing involves adding extra content to a show to extend its runtime, often during rating seasons.
TRUE
Is when media companies work together to produce content, sharing costs and creative input.
CO-PRODUCTION
Is a term used for the number of times a wave oscillates per second, measured in Hertz (Hz).
FREQUENCY
Is a strategy in TV programming where a network schedules an alternative show to a competitor’s program to weaken its ratings.
BLUNTING
The term “drivetime” is specifically used for which broadcasting medium?
RADIO
A TV station airs an agriculture-focused program aimed at farmers and rural viewers. This is an example of targeting a:
NICHE
Ratings determine the popularity of a program based on audience size and engagement.
TRUE
Frequency in broadcasting refers to the number of times an advertisement is played per day.
FALSE
(Correct: Frequency refers to the number of wave oscillations per second in Hz.)
