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Eloqua Luminary > Profile & Target > Flashcards

Profile & Target Flashcards

1
Q

Define a Known Visitor.

A

A Known Visitor is a visitor who exists as a contact in the Eloqua database; their email address, preferences, and past activities are known and stored in Eloqua.

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2
Q

Define an Unknown Visitor.

A

An unknown visitor is a website visitor who has no Contact record in Eloqua.

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3
Q

Where are visitor profiles created?

A

Websites

Web Browsers

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4
Q

How are visitors tracked?

A

Through cookies

IP addresses

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5
Q

What is Strict Mode Tracking?

A

A set of tools that enable companies to restrict online profiling.

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6
Q

What is a cookie?

A

A small text file that is populated with a unique identifier called a GUID and is saved on the visitor’s browser. It tracks the online history and behavior for a visitor once installed.

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7
Q

Can a single visitor have more than one cookie?

A

Yes.

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8
Q

Define a first party cookie.

A

A First party cookie is saved to the browser by the website being viewed. Additional configuration is required to implement.

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9
Q

Define a third party cookie.

A

A Third party cookie is saved to the browser by Eloqua, a third party

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10
Q

What is an IP address?

A
  • A unique number string identifier for any internet-connected device
  • It can lookup: Geographic location such as city, state, country, as well as company and Internet Service Provider (ISP)
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11
Q

What are the two things that create the Eloqua Visitor Record?

A

Cookie - Which capture behaviors

IP address- that captures location(s)

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12
Q

What is a visitor record’s data called when there is not any information that can identify the visitor?

A

Implicit

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13
Q

What is a visitor record’s data called when there is information that can identify the visitor?

A

Explicit

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14
Q

Name the profile fields set to collect captured data.

A

Internal Database fields

IP related fields

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15
Q

What are Internal Database fields?

A

They collect data that is captured using the cookie.

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16
Q

How many Internal Database fields does Eloqua provide?

A

25

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17
Q

What are IP Related Fields?

A

They collect data captured by the IP address examination.

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18
Q

How many IP Related Fields does Eloqua provide?

A

8

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19
Q

T or F: Profile Fields can not be used for reporting.

A

False.

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20
Q

T or F: An organization create custom Profile Fields

A

False.

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21
Q

Map how you view Eloqua Profile fields.

A

Assets > Website Setup > Visitor Profiles > Profile Fields

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22
Q

T or F: Profile field cannot be edited or changed.

A

True.

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23
Q

Name the two reports for more granular visitor data.

A
  • Profile Field Details Report

- Profile Field Percentage Report

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24
Q

When is a visitor profile created in Eloqua?

A
  • When a new cookie is saved on a computer by an Eloqua tracked website.
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25
Q

The profile table consists of systems fields, IP related fields, and custom fields.

A

False

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26
Q

When a Contact Record created in Eloqua?

A
  • When a list of contacts are uploaded
  • When a CRM is integrated with Eloqua
  • Individuals submit a form
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27
Q

What is the primary field that defines a contact record?

A

The Email Address

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28
Q

What does each contact have when created?

A
  • An email address
  • A known Level of permission
    • Subscribed
    • unsubscribed
  • A Known bounceback status (valid vs. invalid)
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29
Q

T or F: Visitor Profiles can be associated with a contact record by tracking email activity.

A

True

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30
Q

T or F: Users can manually link active website visitors with Contact Records.

A

True.

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31
Q

T or F: Contacts can have a one-to-many relationship between a contact and its associated profiles.

A

True.

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32
Q

For Profiles, what is the order of priority of activity types?

A
  1. Form Submit
  2. Eloqua Landing page Click- Through
    3, Email Click-Through
  3. Email Open
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33
Q

Can Cookies be shared across contacts?

A

No.

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34
Q

What is visitor activity?

A

Activity refers to a Contact’s Implicit behavior.

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35
Q

Which types of activities are tracked?

A
  • Email opens
  • Click-Throughs
  • Website visits
  • Form Submission
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36
Q

Where is visitor activities logged in Eloqua?

A

In the contact Overview

37
Q

How often are visitor activities updated in Eloqua?

A

Approximately every 20 minutes.

38
Q

Name the two methods Eloqua uses to track email open.

A

Tracking Pixels

Click-throughs

39
Q

What is a tracking pixel?

A

It is a 1x1 sized pixel embedded in emails by default when email tracking is enabled.

40
Q

Define a RecipientID.

A

it is a how Open are counted and attributed to the orginial recipient,

41
Q

Define the types of the click-through.

A

Website links - a link within an email.

Redirect links: An email untracked link redirectednto an end point and record before reaching its final destination

42
Q

When does a cookie expire?

A

Two years.

43
Q

A visitor profile deleted after __________ after no activity.

A

Four Month (120 days)

44
Q

It is your first time to an Eloqua-tracked website. You are not a contact. Cookies are enabled on your computer. What kind of visitor are you?

A

Unknown

45
Q

Bob attends a tradeshow and provides his email address to an Eloqua rep. The rep uploads his contact information and sends him an email. Bob opens the email. Will Bob have an email open saved in his contact activity history even if he has cookies blocked?

A

Yes. Email opens are not tracked by cookies.

46
Q

You look at a contact’s activity summary in Eloqua and see there are 50 email opens for a single email. What happened?

A

The contact forwarded email. The opens were associated with the original recipient.

47
Q

The morning you visited an Eloqua-tracked website that uses third party cookies using a Firefox browser. In the afternoon you visited the same website using an Internet Explorer browser. In the evening you clicked through an email from the website on your mobile phone using a Safari Browser.

How many visitor records does Eloqua have for you?

A

2

48
Q

How do you track and identify Referring Source?

A

use a query string

49
Q

What do query strings do?

A

They are useful in tracking campaing analytics to assess which campaigns are driving the most visitors to a website or an Eloqua form.

50
Q

What is the structure of a query string?

A

URL that includes:
? is the Separator
Parameter is the Name of the query string
= is the break between the parameter and the value
Value is the specific value that needs to be tracked

51
Q

What is the process of incorporating a query string into a campaign?

A
  1. Created the query string parameters
  2. Create landing page URLs
  3. Create the Query String field merge
  4. Create the landing page Form
52
Q

How are query strings created?

A

1- Define the query string parameter

  1. Define the value for the parameter
  2. Use the Query string parameter interface for Eloqua to identify and accept these values.
53
Q

You are testing an Eloqua form. Your register three Contact with the following addresses.

  • Testing1@test.com
  • Testing2@test.com
  • Testing3@test.com

Which contact record will be associated with the form submission activity?

A

Each contact will have a form submission.

54
Q

Define a page tag.

A

It is a way to identify specific website pages or a group of pages.

55
Q

What do page tags do?

A
  • Track visitors
  • Segment Contacts
  • Ensure prompt follow-up
56
Q

What are the two ways page tags can be implemented?

A

One-to One Relationship

One-to- Many Relationship

57
Q

T or F: Page Tags can be used for segmentation.

A

True.

58
Q

How will high quality of data enhance your marketing efforts?

A

Increase the effectiveness of communications with personalization.
Slice and dice campaign metrics with segmentation
improve accuracy in lead scoring routing
Push normalized data back to CRM

59
Q

What are the different phases in the data quality process?

A
  • Acceptance Criteria
  • Analyze
  • Clean
  • Update and Integrate
  • Report
  • Monitor
  • Output
60
Q

What are the two types of data quality reports?

A
  • Contact Field Value

- Contact Field Completeness

61
Q

What does the Contact field value report show?

A

It shows the percentage of contacts with different values.

62
Q

What does the Contact field completeness report show?

A

It shows how complete each field is by percentage.

63
Q

What are the 4 Cs of Data Management?

A
  • Consistant
  • Complete
  • Correct
  • Current
64
Q

What are the best practices for implementing data quality for forms?

A
  • Define standardized Data sets
  • Identify critical form fields to apply static field types
  • Implement Validation Rules on forms
  • Use pre-populated form fields
  • Leverage Progressive Profiling
  • Utilize Social sign-on
65
Q

How does Eloqua automate Data Quality Process?

A

Using a Data cleansing program

66
Q

Define the steps to identify data to normalize.

A

Identify data that:

  • Helps define segment and create personalized experiences
  • Support business process
  • Identifies audience interests and preferences
67
Q

A Examples of Data Quality process are:

A
  • Checking the database regularly for inactive contacts

- Creating picklist for forms

68
Q

List the components of the Data Cleansing Program

A
  • Lookup tables
  • Update rules
  • Oracle Marketin AppCloud App
  • Program Canvas
69
Q

Define Lookup table

A

Is a two column table careated is a custom Data object of ssocaited data values.

70
Q

What can Lookup tables be used to do?

A
  • Standardize Data
  • Clean Data
  • Populate Data
71
Q

List the three ways a Lookup table can be configured.

A
  • Create From Scratch
  • Upload exisiting CSV
  • Use Existing Values
72
Q

Define Update Rules.

A

It is a definition of criteria used to update field values.

73
Q

Define a rule set

A

A colelction of Update riles to be run together in sequential order

74
Q

List a the update actions available for Update rules

A 
Append set value to field
Apply data stamp
Overwrite value for other field
Overwrite value for Lookup Table Field
Noet
Set to value
75
Q

What are the steps to the standardizing the values in Contact Field Values:

A

1 - Analyze the report to determine the current status
2- State your requirement base on the analysis
3- Identify larger grouping of data

76
Q

List the other data tools other than Lookup Tables and Update rules.

A
  • Dedublication Rules
  • Lead Stage Rules
  • Match Rules
  • Validation Rules
77
Q

Define the Oracle Marketing App Cloud App

A

It is an app that can be used to clean data by identifying and modifying COntact fields using actions such as trim, concatenate, and adjust case.

78
Q

Define Program Canvas.

A

It is used to create automated workflows and programs that are used to carry out various marketing functions and to cleanse contact data.

79
Q

What are two options to add contacts to a program?

A
  • Listener

- Segement Members

80
Q

Define what a Program Canvas Listener is.

A

It is a program step that examines the Eloqua database for changes in realtime and pulsl the contacts into the program based on the changes.

81
Q

List all the Programs Canvas Listener sources.

A
  • Segments
  • Forms
  • Campaigns
  • Programs
  • Custom Objects
82
Q

Define what a Program Canvas Segment Members is.

A

This steps pulls and add contact from an existing or a new segment to the program.

83
Q

What steps must be configured before you take prior to create and activate a Data Cleansing program?

A
  • Contact View
  • Contact Fields
  • Contact Washing Machine App
  • Lookup Table and Update Rule
84
Q

Which data tools allow you to define a field to update the action to take against the field value?

A
  • Update Rule

- Contact Washing Machine App

85
Q

For the Contact Washing Machine App action will you use to remove all white spaces present in a Contact field?

A

Trim

86
Q

For the Contact Washing Machine App action will you use to capitalize the first letter of each word present in a Contact field?

A

Propercase

87
Q

For the Contact Washing Machine App action will you use to build up a string of text for static values sand Contact fields?

A

Compose

88
Q

For the Contact Washing Machine App action will you use to extract values from the source contact fields?

A

RegEx Extract

89
Q

For the Contact Washing Machine App action will you use to standardize and add to the Contact Information?

A

Lookup

Eloqua Luminary (15 decks)

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