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Eloqua Luminary > Engage & Enrich > Flashcards

Engage & Enrich Flashcards

1
Q

What are the reason to use an App from the App Cloud?

A
  • Share campaign Data between two vendors
  • Enable sharing of marketing content through social media
  • To execute your multi- channel campaign without asking for help from someone in IT
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2
Q

What are the benefits to social sign on?

A

Relavant
Current
Maintained

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3
Q

What are things to keep in mind about Social Site data?

A

Every Social Site is different
Not all values are useful
Any value you want to capture must be mapped to a hidden or visible field of the eloqua form.

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4
Q

What are three thing to think about before building the campaign?

A

Data volume: Where do you store it in Eloqua?
Data purpose: Can it be used in its current format?
Data Impact: Did you benchmark before the campaign?

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5
Q

For social sign on with youtube, what is a recommended practice?

A

Add YouTube Video to Landing pages to drive engagement.

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6
Q

Which apps will you use to embed content from other websites into an email?

A
  • RSS feed

- Facebook, Twitter Widgets

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7
Q

Define Lead Nurturing.

A

Lead Nurturing is an ongoing conversation that changes as a contact move through various stages toward becoming a customer.

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8
Q

Name the three things to keep in mind when configuring social apps:

A
  • Every social site is different
  • Not all values are useful
  • Any value to be captured must be mapped to a hidden or visiable field on the Eloqua form.
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9
Q

Where do you fine the social sign on

A

Landing Page editor

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10
Q

What does the social share tool application enable sharing to:

A 
Twitter
LinkedIn
Reddit
Facebook
Google+
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11
Q

Where is the social sharing toolbar?

A
  • Landing page; Cloud content browser
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12
Q

What does the RSS app do?

A

The app allow content to feed from other websites into emails and landing pages.

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13
Q

When will RSS content be captured?

A

At the time of the email send.

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14
Q

What can one do with the RSS App?

A
  • Define the RSS Feed
  • Number of RSS article to include
  • The Orientation of the RSS feed (vert vs. Horiz)
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15
Q

Can one define custom CSS with RSS App?

A

Yes. Default CSS is provided but can be customized.

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16
Q

How does Eloqua integrate social sharing sites?

A

Through the use of widgets.

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17
Q

What functionalities does the Facebook Widget support?

A
  • Comments
  • Likes
  • Recommend
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18
Q

What functionalities does the Twitter Widget support?

A
  • Tweets
  • Cards
  • Follows
  • Timeline
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19
Q

Which apps will you use to embed content from other website into an email?

A
  • RSS feed
  • Facebook Widget
  • Twitter Widget
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20
Q

What is the Oracle Marketing Calendar App?

A

It displays all your upcoming Eloqua campaigns and emails through a calendar view

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21
Q

Who can access the Marketing Calendar App?

A

All Users

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22
Q

Define the version of the Marketing Calendar app.

A
  • Version 1 i available to all users

- Version 2 is an advanced version to thoe using Oracle Content marketing

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23
Q

Define Oracle Content Marketing

A

It helps marketers produce and publish content. It provides a merketing calendar to co-ordinate multi- challenge efforts.

24
Q

When will data appear on the Content Marketing Calendar?

A
  • Emails that have a specific date and time

- Campaigns if they have scheduel emails (draft and active) within 30 days of the calendar

25
What data will not appear on the calendar?
Email that do not have a specific deployment date or time, such as nurture campaigns. - Completed campaigns or campaigns that are not within the 30 day time period.
26
Detail what the Contact Washing Machine app does.
It enables cleaning of contact field data by using functions such as trim, concatenate, and adjust case.
27
What does the form submit app do?
It will submit a form and execute other associated actions. It can trigger update rules, notifications, reposts, create custom objects or generate activities.
28
Define Lead Nurturing.
It is an ongoing conversation that changes as a contact moves through various stages toward becoming a customer.. It helps move a contact forward in the buying process.
29
List the Seven Rule of Customer Engagement.
- Do not initiate contact without a clear objective. - Start with the customer, not the product - Pick up where the last interaction left off - Don't ask a customer for the same information more than once - Make the interaction personal and personalized - Deliver information that reflects what you've learned about them - Learn about custoemr in bits, not all at once
30
Fill in the blank: | A lead that moves through all stages and meets key marketing criteria is then _____________ to be passed to Sales.
Qualified
31
T or F : Identifying where a contact in the journey is paramount to understanding how to start a conversation with them.
True.
32
For a welcome campaign, who should be included as campaign members and how would you find them
- New Contacts to the database | - Use a filter for DATE CREATED
33
For a welcome campaign, who should not be included as campaign members and where should they be added
- Competitors - Employees - Low value Roles - @Eloqua Contact They should be added to a shared filter to dynamically remove these members from a campaign.
34
Listt the Personalization Tool available.
- Field Merge - Dynamic Content - Signature Layout - Signature Rule
35
What step do you need to take prior to implimenting personalization on a campaign?
Assure your data is normalized and consistent.
36
What assets can Field Merges with default values personalize?
- Email | - Landing pages
37
What assets should be used with Field Merges without default values?
- Forms
38
How does one create a new field merge?
Assets > Components > Field Merge > New
39
What is a signature?
It allows an email to personalized with a specific marketer's information.
40
Does the signature layout consist of?
- Field merges - Images - Hyperlinks - Text
41
How does one create a new signature layout?
Assets > Components > Signature Layout > New
42
What must be done before using a Signature Layout?
The step "Select a user from whom to Send" must be configured
43
When creating a Field Merge for Forms, What is the best practice?
Do not use a default value.
44
When you test SEND AN EMAIL with a Signature, what you do you have to remember?
To select a User from whom to send
45
What are signature rules?
They are used to inform Eloqua which User's information to pull into a layout. They are a set of instructions to display who the email is sent from.
46
What can a signature rule also be called?
Dynamic Signature
47
How do you create a signature rule?
Select a key contact field | Map value to specific senders using Assets > Email Setup > Signature Rules
48
Where can Signature Field be changed?
In the Profile section
49
Where can you use a signature rule?
On the Canvas
50
What is Auto- Fill?
It is the ability to fill in contact fields that are present in the database.
51
What is important to remember when using Auto- Fill?
- Have clean data
52
What is mappings?
It automates sending emails on behalf of different people based on variable recipient data.
53
Define Dynamic Content.
Targeted contact inserted in emails and landing pages based on Eloqua data associated with that contact.
54
List the four type of data that can be used to determine Dynamic Content.
- The contact record - The account record - Custom Object field - Associated Event Data
55
What does Dynamic Content Rule do and what must it have?
``` It is a collection of criteria based on values in the data fields. It must have: - Criteria - Default value - Content ```
56
T Or F: Dynamic Content is only for Emails.
False.

Eloqua Luminary (15 decks)

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