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Eloqua Luminary > Engage & Enrich > Flashcards

Engage & Enrich Flashcards

1
Q

What are the reason to use an App from the App Cloud?

A
  • Share campaign Data between two vendors
  • Enable sharing of marketing content through social media
  • To execute your multi- channel campaign without asking for help from someone in IT
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2
Q

What are the benefits to social sign on?

A

Relavant
Current
Maintained

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3
Q

What are things to keep in mind about Social Site data?

A

Every Social Site is different
Not all values are useful
Any value you want to capture must be mapped to a hidden or visible field of the eloqua form.

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4
Q

What are three thing to think about before building the campaign?

A

Data volume: Where do you store it in Eloqua?
Data purpose: Can it be used in its current format?
Data Impact: Did you benchmark before the campaign?

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5
Q

For social sign on with youtube, what is a recommended practice?

A

Add YouTube Video to Landing pages to drive engagement.

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6
Q

Which apps will you use to embed content from other websites into an email?

A
  • RSS feed

- Facebook, Twitter Widgets

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7
Q

Define Lead Nurturing.

A

Lead Nurturing is an ongoing conversation that changes as a contact move through various stages toward becoming a customer.

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8
Q

Name the three things to keep in mind when configuring social apps:

A
  • Every social site is different
  • Not all values are useful
  • Any value to be captured must be mapped to a hidden or visiable field on the Eloqua form.
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9
Q

Where do you fine the social sign on

A

Landing Page editor

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10
Q

What does the social share tool application enable sharing to:

A 
Twitter
LinkedIn
Reddit
Facebook
Google+
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11
Q

Where is the social sharing toolbar?

A
  • Landing page; Cloud content browser
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12
Q

What does the RSS app do?

A

The app allow content to feed from other websites into emails and landing pages.

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13
Q

When will RSS content be captured?

A

At the time of the email send.

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14
Q

What can one do with the RSS App?

A
  • Define the RSS Feed
  • Number of RSS article to include
  • The Orientation of the RSS feed (vert vs. Horiz)
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15
Q

Can one define custom CSS with RSS App?

A

Yes. Default CSS is provided but can be customized.

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16
Q

How does Eloqua integrate social sharing sites?

A

Through the use of widgets.

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17
Q

What functionalities does the Facebook Widget support?

A
  • Comments
  • Likes
  • Recommend
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18
Q

What functionalities does the Twitter Widget support?

A
  • Tweets
  • Cards
  • Follows
  • Timeline
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19
Q

Which apps will you use to embed content from other website into an email?

A
  • RSS feed
  • Facebook Widget
  • Twitter Widget
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20
Q

What is the Oracle Marketing Calendar App?

A

It displays all your upcoming Eloqua campaigns and emails through a calendar view

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21
Q

Who can access the Marketing Calendar App?

A

All Users

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22
Q

Define the version of the Marketing Calendar app.

A
  • Version 1 i available to all users

- Version 2 is an advanced version to thoe using Oracle Content marketing

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23
Q

Define Oracle Content Marketing

A

It helps marketers produce and publish content. It provides a merketing calendar to co-ordinate multi- challenge efforts.

24
Q

When will data appear on the Content Marketing Calendar?

A
  • Emails that have a specific date and time

- Campaigns if they have scheduel emails (draft and active) within 30 days of the calendar

25
Q

What data will not appear on the calendar?

A

Email that do not have a specific deployment date or time, such as nurture campaigns.
- Completed campaigns or campaigns that are not within the 30 day time period.

26
Q

Detail what the Contact Washing Machine app does.

A

It enables cleaning of contact field data by using functions such as trim, concatenate, and adjust case.

27
Q

What does the form submit app do?

A

It will submit a form and execute other associated actions. It can trigger update rules, notifications, reposts, create custom objects or generate activities.

28
Q

Define Lead Nurturing.

A

It is an ongoing conversation that changes as a contact moves through various stages toward becoming a customer.. It helps move a contact forward in the buying process.

29
Q

List the Seven Rule of Customer Engagement.

A
  • Do not initiate contact without a clear objective.
  • Start with the customer, not the product
  • Pick up where the last interaction left off
  • Don’t ask a customer for the same information more than once
  • Make the interaction personal and personalized
  • Deliver information that reflects what you’ve learned about them
  • Learn about custoemr in bits, not all at once
30
Q

Fill in the blank:

A lead that moves through all stages and meets key marketing criteria is then _____________ to be passed to Sales.

A

Qualified

31
Q

T or F : Identifying where a contact in the journey is paramount to understanding how to start a conversation with them.

A

True.

32
Q

For a welcome campaign, who should be included as campaign members and how would you find them

A
  • New Contacts to the database

- Use a filter for DATE CREATED

33
Q

For a welcome campaign, who should not be included as campaign members and where should they be added

A
  • Competitors
  • Employees
  • Low value Roles
  • @Eloqua Contact

They should be added to a shared filter to dynamically remove these members from a campaign.

34
Q

Listt the Personalization Tool available.

A
  • Field Merge
  • Dynamic Content
  • Signature Layout
  • Signature Rule
35
Q

What step do you need to take prior to implimenting personalization on a campaign?

A

Assure your data is normalized and consistent.

36
Q

What assets can Field Merges with default values personalize?

A
  • Email

- Landing pages

37
Q

What assets should be used with Field Merges without default values?

A
  • Forms
38
Q

How does one create a new field merge?

A

Assets > Components > Field Merge > New

39
Q

What is a signature?

A

It allows an email to personalized with a specific marketer’s information.

40
Q

Does the signature layout consist of?

A
  • Field merges
  • Images
  • Hyperlinks
  • Text
41
Q

How does one create a new signature layout?

A

Assets > Components > Signature Layout > New

42
Q

What must be done before using a Signature Layout?

A

The step “Select a user from whom to Send” must be configured

43
Q

When creating a Field Merge for Forms, What is the best practice?

A

Do not use a default value.

44
Q

When you test SEND AN EMAIL with a Signature, what you do you have to remember?

A

To select a User from whom to send

45
Q

What are signature rules?

A

They are used to inform Eloqua which User’s information to pull into a layout. They are a set of instructions to display who the email is sent from.

46
Q

What can a signature rule also be called?

A

Dynamic Signature

47
Q

How do you create a signature rule?

A

Select a key contact field

Map value to specific senders using Assets > Email Setup > Signature Rules

48
Q

Where can Signature Field be changed?

A

In the Profile section

49
Q

Where can you use a signature rule?

A

On the Canvas

50
Q

What is Auto- Fill?

A

It is the ability to fill in contact fields that are present in the database.

51
Q

What is important to remember when using Auto- Fill?

A
  • Have clean data
52
Q

What is mappings?

A

It automates sending emails on behalf of different people based on variable recipient data.

53
Q

Define Dynamic Content.

A

Targeted contact inserted in emails and landing pages based on Eloqua data associated with that contact.

54
Q

List the four type of data that can be used to determine Dynamic Content.

A
  • The contact record
  • The account record
  • Custom Object field
  • Associated Event Data
55
Q

What does Dynamic Content Rule do and what must it have?

A 
It is a collection of criteria based on values in the data fields. 
It must have:
- Criteria
- Default value
- Content
56
Q

T Or F: Dynamic Content is only for Emails.

A

False.

Eloqua Luminary (15 decks)

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