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Eloqua Luminary > Luminary Questions > Flashcards

Luminary Questions Flashcards

1
Q

T or F: In the Oracle BI Enterprise Edition, the search term used to locate a report in the basic catalog search is case sensitive

A

False

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2
Q

What can a user do from the Views pane?

A

Add a new view to an analysis
Add a new compound layout to the analysis
Remove a column from an analysis

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3
Q

Which two nurturing initiatives can you adopt to minimize the dropout rate of Sales Qualified Opportunities (SQOs)?

A

Sustain the interest of the prospects through webinars, social promotions, and media interactions
Deliver frequent emails

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4
Q

T or F: KPIs are metrics to measure the performance of an organization relative to its strategic objectives.

A

True

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5
Q

What options are there to export reports?

A

PowerPoint 2007
Excel 2007
Data

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6
Q

List three Catalog Objects?

A

Test
Analysis
Dashboard Page

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7
Q

T Or F: KPIs are a Catalog Object.

A

False

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8
Q

Which view would you use for displaying a single piece of high level aggregate data in a prominent manner?

A

Performance Tile

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9
Q

Catalog Objects are items that you or someone else has saved to the Oracle BI Presentation Catalog.

A

True

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10
Q

List roles in OBI.

A

Content Designer
Administrator
Content Consumer

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11
Q

T or F: Sales is a role in OBI.

A

False

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12
Q

An Insight agent is described as:

A

An automated, scheduled execution of a report or dashboard

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13
Q

T or F: The Administrator user can access the personal folders for other OBI users.

A

True

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14
Q

What scorecard object is used to represent key business competencies that you can use to align initiatives and objectives?

A

KPI

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15
Q

T or F: When creating a Pivot Table view, every column must be used in the pivot table.

A

False

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16
Q

T or F: Tables can have rows, columns, sections, prompts, and measures as separate drop targets, whereas pivot tables can have only columns and measures as drop targets.

A

False

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17
Q

Custom Objects are used to store data elements that are not a part of ___ and ___

A

Contact Records

Account Records

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18
Q

What is the main benefit of using a blind form submit process?

A

Minimal user effort increases likelihood of conversion

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19
Q

T or F: You have more than one field tracked with one blind form submit link.

A

True

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20
Q

T or F: Lead Scoring ensures prompt follow-up with priority leads

A

True

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21
Q

T or F: Lead Scoring facilitates incremental collection of contact information

A

False

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22
Q

T or F: Lead Scoring requires heavy financial investment

A

False

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23
Q

T or F: Lead Scoring identifies where leads are in the buying process

A

True

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24
Q

Which statement is most accurate with regards to Eloqua lead scores?

  • -Eloqua automatically degrades the engagement aspect of the lead score over time
  • -Eloqua automatically degrades lead scores every 48 hours
  • -Eloqua automatically degrades the profile aspect of the lead score over time
  • -Eloqua does not automatically degrade lead scores
A

Eloqua automatically degrades the engagement aspect of the lead score over time

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25
Q

What methods can be used to track lead source?

A

Field merge based on query string

JavaScript

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26
Q

What methods can not be used to track lead source?

A

Meta tags

Text tools editor

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27
Q

Eloqua lead scoring automatically refreshes all lead scores that have not been updated within the last:

A

24 hours

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28
Q

To create a progressive profiling form that dynamically redirects visitors based on what content they’ve previously requested, which assets and features do you need to configure?

A

Query strings and the Redirect to Webpage processing step set to execute conditionally

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29
Q

T or F: Running reports for each individual piece of content can be performed if dynamic content is used for personalization.

A

False

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30
Q

T or F: Change a contact’s subject line based on previous purchase can be performed if dynamic content is used for personalization.

A

True

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31
Q

T or F: Add images based on a contact’s location can be performed if dynamic content is used for personalization.

A

True

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32
Q

T or F: Including a wide variety of content objects can be performed if dynamic content is used for personalization.

A

True

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33
Q

Where in Eloqua can you insert Meta Tags, CSS, and JavaScript to create consignment and targeted experiences for your customers?

A

Landing pages

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34
Q

Which Form Processing Steps are used to push data into Custom Objects?

A
  • Update Custom Data Object - With Form Data

- Update Custom Data Object - With Custom Value

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35
Q

Progressive profiling improves data quality because:

A

There are fewer fields to complete, resulting in more submissions

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36
Q

What kind of information can be gathered using blind form submits?

A

Simple responses that do not require variations in the data submitted

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37
Q

Which statement most accurately describes the lead score B1?

    • Somewhat engaged lead but not the ideal customer persona
    • Highly engaged lead but unlikely to ever become a customer
    • Highly engaged lead and a somewhat ideal customer persona
    • Somewhat engaged lead and may become a customer in the future
A

Highly engaged lead and a somewhat ideal customer persona

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38
Q

The most widely read content online is:

A

Headline

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39
Q

Where do you configure the Social Sign On apps?

A

Landing Page Editor

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40
Q

In Eloqua, what is the only field you must capture on a webinar registration Form?

A

Email Address

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41
Q

Field merges without a default value should be used for personalizing:

A

Forms

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42
Q

What is the best location for a company blog?

A

As a link from the company’s official web page

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43
Q

What is the optimal frequency for new content be posted on a company blog

A

More than once a day

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44
Q

You want to achieve true personalization in your marketing efforts. What should you do before you start campaign planning?

A

Perform a data audit

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45
Q

What are the best sources of content for a company blog?

A

Related content from books and articles

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46
Q

The best type of online image to use if you need free resources is:

A

A high-quality image licensed for free and commercial use

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47
Q

In the Event Module, waitlists can be configured to automatically do what?

A

Add a registrant to the event if a registrant is deleted from the event or session

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48
Q

The first thing that a headline should do is:

A

Incite curiosity

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49
Q

The Eloqua Social Sign On is available for which social platforms?

A

Linkedln, Facebook, Twitter

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50
Q

When using the Event Module, what is the key to correctly mapping a registrant to the corresponding event session?

A

Add the Update Event processing step to the registration form

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51
Q

What is the minimum number of landing pages you must configure when implementing a Preference Center?

A

2

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52
Q

Bob attends your team’s tradeshow booth and gives you his business card. You add Bob’s contact information to your Eloqua database, and then email Bob the next day. Bob opens the email, but has not had any other online interaction with your company. Based on this information, what is Bob in Eloqua?

A

Bob is a contact

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53
Q

How many types of external assets would you create for a series of webinar that will be conducted once every two months for a year?

A

1

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54
Q

Which processing step can you use to add members to a segment building block using a form?

A

Add to Shared List

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55
Q

Complete this sentence: “Compound Layouts…”

A

Contain and arrange views and include by default, Title and Table or Pivot Table views

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56
Q

T or F: In master-detail relationships, changes in master-detail views are transmitted on a Master-Detail channel.

A

True

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57
Q

T or F: In master-detail relationships, changes in detail views are initiated by specialized views

A

False

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58
Q

T or F: In master-detail relationships, changes in the master view drive changes in the detail view

A

True

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59
Q

T or F: In master-detail relationships, changes in master-detail views are driven by a master column

A

True

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60
Q

T or F: Views help users look at results in meaningful ways.

A

True

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61
Q

T or F: Views can be added to Compound Layouts for display

A

True

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62
Q

T or F: Views have a one-to-one relationship with analyses

A

False

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63
Q

T or F: Views help identify trends and relationships in data when you use multiple views

A

True

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64
Q

From where can you add grand totals or column totals to your analysis?

A

Layout pane of the Table and Pivot Table editors

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65
Q

T or F: Selections, groups, and calculated items can all be saved in the Presentation Catalog and reused in multiple analyses.

A

True.

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66
Q

Campaign Name is an example of what type of column?

A

Attribute

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67
Q

What is an example of a metric in Insight?

A

Click-through Rate

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68
Q

What type of reports does the Report Catalog contain?

A

Standard Reports

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69
Q

When would one want to create a new calculated item?

A

You want to show a value based on the default aggregation rule set in the repository

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70
Q

Which view would you use for displaying a single piece of high level aggregate data in a prominent manner?

A

Performance Tile

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71
Q

T or F: If an analysis contains a hierarchical column, the default is to display a Title view and a Table view

A

False.

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72
Q

List the best practice when creating graphs?

A
  • Two-dimensional graphs can be easier to interpret than three-dimensional graphs
  • Use sliders where possible to save space
  • Use simple graphs where possible
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73
Q

Custom Objects are used to store data elements that are not a part of….

A
  • Contact Records

- Account Records

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74
Q

What is the database limit for the number of custom fields per Custom Object?

A

1024

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75
Q

What are some examples of the type of data you can store in Custom Objects?

A
  • Customer Preferences
  • Birthdays
  • Purchased Product Details
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76
Q

T or F: Lead Scoring facilitates incremental collection of contact information

A

True.

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77
Q

T or F: Lead Scoring identifies where leads are in the buying process.

A

True.

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78
Q

T or F: Lead Scoring ensures prompt follow-up with priority leads.

A

True.

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79
Q

T or F: Lead Scoring requires heavy financial investment.

A

True.

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80
Q

When setting up progressive profiling, the form processing step Update Contacts - With Form Data should be configured with which update logic?

A

Update if new value is not blank

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81
Q

Progressive profiling improves data quality because:

A

There are fewer fields to complete, resulting in more submissions.

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82
Q

Eloqua lead scoring automatically refreshes all lead scores that have not been updated within the last:

A

24 hours

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83
Q

Which condition must be met to ensure that blind form submits work correctly?

A

An email must be sent from within Eloqua

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84
Q

Which Form Processing Steps are used to push data into Custom Objects?

A
  • Update Custom -Data Object - With Custom Value

- Update Custom Data Object - With Form Data

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85
Q

Which methods can be used to track lead source?

A
  • Field merge based on query string
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86
Q

T or F: CSS is universally rendered across email clients.

A

False.

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87
Q

Which program step action executes the custom internal events?

A

Run Integration Event.

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88
Q

Where in Eloqua can you insert Meta Tags, CSS, and JavaScript to create consignment and targeted experiences for your customers?

A

Landing Pages.

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89
Q

T or F: With lead scores, Eloqua automatically degrades the engagement aspect of the lead score over time

A

True.

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90
Q

T or F: With lead scores, Eloqua automatically degrades the profile aspect of the lead score over time.

A

False.

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91
Q

You configure the Send Submitter an Email form processing step to reference a picklist in order to dynamically send the correct email to the form submitter based on country. Which element should be part of that picklist?

A

Email asset ID.

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92
Q

What is the recommended length for a blog post?

A

500 - 1,000 words

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93
Q

Which Eloqua user type can install and configure apps?

A

C.ustomer Administrator

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94
Q

As per Eloqua best practices, where should you add the YouTube Embed app?

A

Landing Pages

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95
Q

Where do you configure the Social sharing toolbar?

A

Landing Page Editor.

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96
Q

When using the Event Module, what is the key to correctly mapping a registrant to the corresponding event session?

A

Add the Update Event processing step to the registration form

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97
Q

T or F: In Social Sign On, Not all shared values are important and therefore you must choose the values to be recorded.

A

True.

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98
Q

T or F: In Social Sign On, Linkedin, Facebook, and Twitter share visitors’ email address and full name with Eloqua.

A

False.

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99
Q

T or F: In Social Sign On, The default data points returned from the social site are based on permissions defined by the account owner.

A

False.

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100
Q

T or F: In Social Sign On, No Form configuration is required to collect and pass values from social websites to Eloqua.

A

False.

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101
Q

William has generated a Visitor Tracking Script. To ensure that all visitors to the website are tracked, William should add the script to _______.

A

All pages of the website

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102
Q

Which social suite application allows you to easily share graphics, videos and presentations?

A

Slideshare Embed.

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103
Q

Complete this sentence: “Compound Layouts…”

A

show the analysis as they will appear. The results tab.

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104
Q

Which is a good example of a level-based hierarchy?

A

Time.

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105
Q

Which view is useful for providing information such as context, explanatory text, or descriptions to augment understanding of other views in your Compound Layout?

A

Narrative.

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106
Q

Which applies when setting properties for levels in a hierarchical column?

A

Properties can be set but only at the hierarchical level.

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107
Q

T or F: Calculated items cannot be referenced in selection steps.

A

False.

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108
Q

To create a pivot table, in which order should you complete the tasks?

A
  • Format numbers
  • Format Columns
  • Format Data
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109
Q

As a Marketing Manager with an Analyzer license, you need to review the quarterly performance of all Campaigns. Which subject area folder is the most logical first place to look for available campaign data?

A

Campaign Analysis Overview

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110
Q

Using the Global Header’s ‘New’ button, which objects can you create from any editor or page in Oracle BIEE Presentation Services?

A
  • Analysis
  • Dashboard
  • Filter
  • Prompt
  • Condition
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111
Q

T or F: To select any member of a column, you must create a selection step with an Add action.

A

True.

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112
Q

T or F: A compound layout includes, by default, a Title view, a Table view, and a Graph view.

A

False.

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113
Q

A column in a report displays the city. Which menu option should be selected to sort the column alphabetically starting with A?

A

Sort Ascending.

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114
Q

How many form fields does a user fill out with a blind form submit link?

A

0 or none.

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115
Q

What method cannot be used to push data into Custom Objects?

A

Engage.

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116
Q

Which Oracle Eloqua Cloud App allows you to automatically update fields in Custom Object Records?

A

Form Submit Cloud App

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117
Q

Where in Eloqua can you use an Update Rule?

A

TBD

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118
Q

When using a hidden form field in conjunction with JavaScript to capture lead source from a query string, where must you update the hidden form field’s HTML name?

A

TBD

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119
Q

On the Campaign Canvas, you can forward all contacts excluded from the email send to a new step by configuring the ___________ tab of the Email step.

A

Routing.

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120
Q

Which option allows you to pause all campaign members for a set amount of time or until a specific date?

A

Wait step

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121
Q

What is the most important part of a blog post to draw in readers?

A

The headline.

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122
Q

Which apps are used to embed content from other websites into a landing page?

A

RSS Feed
Twitter Widgets
Facebook Widgets

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123
Q

Which services can be configured using apps present on the Campaign Canvas?

A
  • Call out to an external System and instruct it to perform an action
  • Identify contact and feed them directly into the campaign from an external system
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124
Q

T or F: When engaging with net new contacts, it is a best practice to present them with a lengthy form so that your initial welcome email can include precise dynamic content.

A

False.

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125
Q

Which is the best option to dynamically insert the recipient’s first name into an email?

A

Include hidden check box field that conditionally update event registration based on the selected check box value.

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126
Q

You are building a welcome campaign for net new contacts in your database. Your company provides executive leadership training. Which individuals would you probably exclude?

A

Your competitors
HR Training managers
Training specialist

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127
Q

The most widely read content online is:

A

Headline.

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128
Q

An existing email group subscription status of No Status will update to Subscribed in Eloqua if:

A

A contact submits a preference update form and selects the check box for that email group

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129
Q

When implemented correctly, what helps you identify where your website visitors come from?

A

Oracle Eloqua asynchronous tracking scripts

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130
Q

This morning you visited an Eloqua-tracked website that uses third-party cookies using a Firefox browser. In the afternoon you visited the same website using an Internet Explorer browser. In the evening you clicked through an email from the website on your mobile phone using a Safari browser. How many visitor records does Eloqua have for you?

A

One.

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131
Q

Which tool helps to identify high value web pages?

A

Page Tagging.

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132
Q

Which tab will you use to examine the subscription status of a contact?

A

Preferences.

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133
Q

When creating the Preference Center Form, what will be the value of the conditional processing for a contact who chooses to subscribe to an email group?

A

Yes.

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134
Q

Which processing step can you use to add members to a segment building block using a form?

A

Add to Shared Contact List.

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135
Q

When comparing lists in a segment, which option allows you to identify contacts that do not overlap between the two lists?

A

Trim.

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136
Q

When is a visitor profile created in Eloqua?

A

Once a cookie is accepted on the visitor’s computer, it starts to track online history and behavior for a visitor. All this information is then used to create a Visitor Profile within Eloqua.

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137
Q

Which option defines the flow of information from CRM to Eloqua?

A

Inbound Synchronization

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138
Q

husband and wife share a computer. The wife visits an Eloqua-tracked website twice a day for a week (14 visits in total). The husband visits the same Eloqua-tracked website, but at the end of the week he submits a form. How is this tracked in Eloqua?

A

The husband is a known visitor with 15 website visits and 1 form submit.

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139
Q

How many types of external assets would you create for a series of webinars that will be conducted once every two months for a year?

A

One.

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140
Q

Where would you go to access the default, out-of-the-box subscription management page?

A

Multiple subscriptions manager.

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141
Q

You need to determine which campaign channel was the most influential in producing qualified leads for the quarter. Which would be the best solution?

A

TBD

142
Q

What is used to pull records from your CRM system into the Eloqua database?

A

Auto-syncs

143
Q

Which allows you to implement a pre-built password policy or create a new one?

A

Password Complexities

144
Q

Members of which security group are able to create users, maintain integration, and access web profiling tools?

A

Customer Admin

145
Q

Which template feature allows you to lock an entire email asset or mark certain sections as editable?

A

TBD

146
Q

Which setting enables sales users to have seamless access to the Eloqua platform and sales tools from within the CRM?

A

TBD

147
Q

Which option allows marketers to publish forms and landing pages on the Internet without the involvement of a webmaster?

A

Microsite.

148
Q

Which setting determines the duration of time for which the account would remain in the locked out state?

A

General Security Settings

149
Q

Which Eloqua page allows you to control the Eloqua instance from a unified area?

A

TBD

150
Q

Which element category lists the steps that are used to filter contacts that are added to a program?

A

TBD

151
Q

Which activity performed by prospects will most likely convert them into leads?

A

Event Attendance.

152
Q

Which option allows you to immediately update a CRM lead or contact at the time of form submission based on a set of criteria?

A

The Run Integration Rules form-processing step

153
Q

When creating a Master Exclude list, which type of contacts can be excluded using email domains?

A

Users who have any of these domains in their email address will be added to the exclude list.

154
Q

A company states that its biggest challenge is awareness with clients, and campaigns mainly focus on generating net new interests. Which Revenue Attribution model would likely best suit this company?

A

First Touch.

155
Q

Which element of Opportunity data is not calculated into ROI calculation?

A

TBD

156
Q

T or F: Layers are a combination of map features and formats that are associated with zoom levels and a background map.

A

TBD.

157
Q

An insight agent is described as:

A

An automated, scheduled execution of a report or dashboard

158
Q

In which formats can reports be printed?

A

HTML

PDF

159
Q

Which path describes the architecture of a dashboard?

A

TBD

160
Q

The two building blocks of the Analysis Editor are ___ and ____

A

Filters and columns.

161
Q

Which Analysis Editor Tab is used to specify and configure the columns that appear on the report?

A

Criteria

162
Q

Which element is used to assemble and configure he different views for display?

A

Compound Layout

163
Q

T or F: An inline analysis prompt is created outside of a specific analysis and saved in the catalog as a prompt object for later use.

A

False.

164
Q

What actions should a marketer take to lower the rate of lead rejection by Sales?

A

All of the Above.

165
Q

T or F: OBI editor provides a graphical interface to create analysis, which can later be used as building blocks in dashboards

A

True.

166
Q

T or F: Totals are available for hierarchy and attribute columns that describe measures or dimensions.

A

True.

167
Q

T or F: Inline communication tool to send messages to other collaborators is a benefit of OBI.

A

False.

168
Q

Regardless of licence type, what does ‘my folder’ generally contain?

A

Any report saved for easy access and personal use

169
Q

What is the most accurate description of Selection Steps?

A

You can create Selection Steps for both attribute and hierarchical columns, but not measure columns

170
Q

T or F: Drilling in a hierarchical column that is based on a level-based hierarchy automatically creates a filter in the criteria tab?

A

True.

171
Q

What is the database limit for the number of custom fields per Custom Objects?

A

1024

172
Q

T or F: Lead Scoring ensures prompt follow-up with priority leads.

A

True.

173
Q

T or F: Lead Scoring identifies where leads are in the buying process

A

True.

174
Q

What task cannot be performed if dynamic content is used for personalization?

A

Run reports for each individual piece of content

175
Q

Progressive profiling improves data quality because:

A

There are more fields to complete, resulting in more data

176
Q

The No Follow, No Index meta tag performs which function for your landing page?

A

Prevents search engines from crawling the page and therefore does not appear in searches.

177
Q

By default, the Eloqua Lead Scoring engine stores the calculated lead scores at:

A

Contact Fields

178
Q

The landing page link is made of:

A

URL and Query Strings values

179
Q

Which method cannot be used to push data into Custom Objects?

A

TBD

180
Q

What statement is most accurate with regards to Eloqua lead scores?

A

Eloqua does not automatically degrade lead scores

181
Q

The ideal customer persona for a fictional company has been defined as per below. These traits are listed in order of importance. Identify the best lead scoring model configuration for this company based on these traits:
Industry = automotive
Job Level = C Level or Director
Country = China, United States, Japan or Germany

A

Job Level 30%(C level = 50%, Director = 50%), Industry 50% (Automotive=100%), Country 20% (China = 20%, United States = 25%, Japan = 25%, Germany = 25%)

182
Q

Blind form submit links are included in:

A

An email

183
Q

Where in Eloqua can you insert Meta Tags, CSS and Javascript to create consignment and targeted experiences for your customers?

A

Landing Pages

184
Q

Custom Objects are used to store data elements that are not part of:

A

Account records and Contact records

185
Q

Which apps are used to embed content from other websites into a landing page?

A

Twitter Widget
RSS feed
Facebook Widget

186
Q

The best type of online image to use if you need free resources is:

A

A high-quality image licenced for free and commercial use

187
Q

Field merges without a default value should be used for personalizing?

A

Forms.

188
Q

You are building a welcome campaign for new contacts in your database. You company provides executive leadership training. Which individuals would you probably exclude?

A

Your competitors

189
Q

What must every dynamic content rule include?

A

Default content

190
Q

What are the best sources of content for a company blog?

A

Related content from books and articles

Wrong

191
Q

In the event module what must the unique code be set to in order to allow a registrant to register for multiple sessions within a single event?

A

Eloqua Identifier

192
Q

Which option allows you to pause all campaign members for a set amount of time or a specific date?

A

Wait step

193
Q

You want to achieve true personalization in your marketing efforts. What should you do before campaign planning?

A

Perform a data audit

194
Q

In a welcome nurture campaign what is the appropriate amount of time to wait between email communications?

A

1 day - It depends on your audience I think! wrong.

195
Q

Which is the only field you must capture on a webinar registration form?

A

Email address

196
Q

When using the Event Module, what is the key to correctly mapping a registrant to the corresponding event session?

A

Populate the Custom Object Registrant Info fields from the registration form

197
Q

What are some benefits of using an app from the App cloud?

A

Progressively nurture contacts through multi-touch campaigns
Enable sharing of marketing content through social media
Execute multi-channel campaigns without IT help

198
Q

Karen has created a nurturing program in Eloqua. To create the segment she needs to pull in all leads with a lead status of not qualified from the CRM system. Which action allows her to create this segment?

A

Create filter

199
Q

Which option is not included in the standard, out of the box subscription management options in Eloqua?

A

Campaign Level Opt Out ?

200
Q

When creating the preference center form what will be the value of the conditional processing for a contact who chooses to subscribe to an email group?

A

Blank

201
Q

What is the first phase of the Data Quality Process?

A

Set acceptance criteria

202
Q

What should a Sales Rep do just before actively passing back a MQL to the Marketing team?

A

Assign a rejection code in the CRM

203
Q

Which Contact Washing Machine app action will you use to extract values from the source Contact Fields?

A

RegEx Extract

204
Q

Which is an example of first party cookies?

A

Acme website saves Acme cookie on a visitor computer

205
Q

Which options allows you to configure contact security?

A

Labels and security groups

206
Q

A company has chosen the custom revenue attribution model where 25% goes to the first campaign, 30% to the last campaign and the remaining 45% split among the rest. There were 4 touches with a client prior to the client making a purchase of £500000. What is the influenced revenue?

A

£125000

207
Q

Which option allows you to immediately update the CRM lead or contact at the time of form submission based on a set of criteria?

A

Integration Rule

208
Q

All new users are automatically added to which group?

A

Basic Marketing Users

209
Q

Closed-Loop-Reporting measures campaign performance in terms of:

A

Revenue

210
Q

Which interface element is used to configure permissions to control whether users can view, edit, delete, set security, and activate a saved program?

A

Actions drop-down menu

211
Q

Which is a good example of a level-based hierarchy?

A

Time

212
Q

Identify the correct order of steps to follow when creating a new program?

A
  • Set up program
  • Add and Configure Program Steps and Decision Rules to the Program Flow
  • Enable program-optimize program workflow
213
Q

Which option is used to pull records from your CRM system into Eloqua?

A

Inbound Synchronization

214
Q

In a scenario where £15000 in revenue is attributed to the first of three campaign touches, the influenced revenue for each of the three campaigns would be?

A

15000 for the first touch campaign, 0 for the remaining campaigns

215
Q

You create a send submitter an email form processing step which references a picklist in order to dynamically send the correct email to the form submitter based on country. Which of these elements should be part of that picklist?

A

Eloqua Asset ID

216
Q

Which Program Builder Option allows you to edit the flow of a program?

A

Edit step path

217
Q

T or F: The number of allowed participants per session can be customized using a waitlist.

A

True.

218
Q

Which is the foundational step that helps you achieve true personalisation in your marketing efforts?

A

Execute a data audit

219
Q

Which setting enables sales users to have seamless access to the Eloqua platform Sales tools from within CRM?

A

Single Sign On

220
Q

What are the two reasons to date stamp a leads movement from Inquiry to MQL stage?

A

To observe the time taken by Sales to convert an MQL to SAL or reject it

221
Q

What is the action that causes the flow of data from Eloqua to CRM?

A

External Call

222
Q

Dashboard objects does not include:

A

Prompts.

223
Q

How can you get form submissions without asking contacts to fill up a form?

A

By using a Blind form

224
Q

Which type of user can create a drill through on a report?

A

Analyzer

225
Q

An attribute is described in Insight as:

A

The calculated values in report (have to confirm)

226
Q

How would you locate the Eloqua ID from and asset created in Eloqua?

A

From the URL of the asset

227
Q

What conditions mush be in place when used on form processing steps?

A

Conditions may be based on a combination of Form, Contact, and Custom Data Object data values

228
Q

T or F: Eloqua automatically include Meta Tags to prevent them from being indexed by search Engines

A

True

229
Q

If you want to change the colour of a hyperlink, which code should you manipulate?

A

CSS

230
Q

If you want to send a notification of a new form submitted to a sales rep using a picklist, which form field would make the most sense to match the rep’s email address to?

A

State

231
Q

Which apps will you use to embed content from other websites into an email?

A

RSS feeds

Facebook, Twitter Widgets

232
Q

What are the three part of Blind Form submits?

A

The forms, the email, and the confirmation landing page (you can add processing steps to capture form data)

233
Q

Does every blind form submit link within a single campaign require a seperate form in Eloqua?

A

No (similar form should be grouped together for reporting purposes)

234
Q

When you create a form to use with blind form submits links, how many custom fields can you add?

A

Unlimited.

Capture multiple values from a single link using a second query string

235
Q

What is not required from a blind form submit link to work?

A

Landing Page.

236
Q

T or F: When using Blind Form Submits, the HTML form name is used as part of link configuration.

A

True.

237
Q

T or F: When using Blind Form Submits, they help increase conversion.

A

True.

238
Q

T or F: When using Blind Form Submits, clicking a link in a forwarded email may capture data related to the original recipient

A

True.

239
Q

What would happen if you tried to use a blind form submit link in an email address that was not sent from Eloqua?

A

The form would not capture the recipient’s email address

240
Q

Which form-processing step must you perform when using a blind form submit link to obtain permission to send a particular type of comm?

A

Email group subscribe/unsubscribe

241
Q

When is it appropriate to use a blind form submit in an Eloqua campaign?

A

RSVP to an event

When you need a simple response from existing contacts

242
Q

What is the ‘get a cup of coffee’ rule?

A

To not take any action after the first save until the campaign ID populates in Settings

243
Q

Which currency does Eloqua’s Insight feature support?

A

US dollars

244
Q

What is the objective of setting up Response Rules in Eloqua?

A

Arrange responses into an order of priority ensures the latest data is transferred to the CRM
And, define response activities and map them to campaign member statuses

245
Q

What does Eloqua recommend to set up integration rules with the CRM?

A

Program Builder Module ??

246
Q

How does the custom model attribute revenue to campaigns?

A

25% to the first, 25% to the last, and evenly between the rest

247
Q

What are three ways in which opportunities are associated to contacts?

A

Primary contacts
All contacts
An account

248
Q

Who should ideally configure Eloqua closed loop reporting?

A

Oracle Eloqua Professional Services

249
Q

Which is NOT true about a response in Eloqua in the context of closed loop reporting?

A

All activities in Eloqua, such as page visits, email opens, click-throughs, and form submits are always treated as campaign responses

250
Q

T or F: With closed loop reporting, any offline campaign responses must be associated to Eloqua campaigns using external assets.
Costs must be entered for Eloqua campaigns to be able to calculate ROI
By default creating a new campaign in Eloqua will automatically create an associated campaign in CRM

A

True.

251
Q

T or F: In the context of closed loop reporting, a response is defined as all activities in Eloqua, such as page visits, email opens, click-throughs, and form submits are always treated as campaign responses

A

False.

252
Q

T or F: With closed loop reporting, any offline campaign responses must be associated to Eloqua campaigns using external assets.

A

True.

253
Q

T or F: With closed loop reporting, Costs must be entered for Eloqua campaigns to be able to calculate ROI

A

True.

254
Q

T or F: With closed loop reporting, By default creating a new campaign in Eloqua will automatically create an associated campaign in CRM

A

True.

255
Q

Define attributed revenue calculation.

A

Campaign #1 brought in the total amount of $100,000

256
Q

T or F: For closed loop reporting on opportunities, probability to close for each opportunity stage is configured to enable revenue forecast reports.

A

True.

257
Q

T or F: For closed loop reporting on opportunities, Opportunities are managed by Sales in the CRM, not by marketing in Eloqua.

A

True.

258
Q

T or F: For closed loop reporting on opportunities, Closed loop reporting reports in Eloqua can show the opportunity data associated to campaigns.

A

True.

259
Q

When configuring your contact fields in Eloqua, which Default Update Logic setting would be most appropriate to apply to a field used to store Original Lead Source?

A

Update if Blank

260
Q

T or F: For Eloqua Microsites, Microsites are hosted on Oracle Eloqua servers, not client servers

A

True.

261
Q

T or F: For Eloqua Microsites, Each Microsite can be configured with different default pages and sites.

A

True.

262
Q

T or F: For Eloqua Microsites, Any Microsite lp can include a redirect option if required.

A

True.

263
Q

T or F: The testing pool provided in Eloqua for checking tracking scripts and can be used on secure and unsecure domains.

A

False.

264
Q

What support-activated feature in eloqua can you request to gain permission before linking contact identity to a visitor?

A

Strict mode

265
Q

What options are available for bulk managing tags in Eloqua?

A

Meta-tagging rules
File upload of tag value with associated URLs
Auto-tagging rules

266
Q

T or F: For the accounts table in Eloqua, the accounts table must always be configured.

A

False.

267
Q

T or F: For Eloqua pick list configuration, pick lists limit the values that can be imported via platform integrations.

A

False.

268
Q

A data quality process involves:

A
  • Checking the database regularly for inactive contacts

- Creating picklists for forms

269
Q

List the Data phases.

A 
Acceptance criteria
Analyse 
Clean
Update and Integrate
Report and Monitor
270
Q

Which data tools allows you to define a field to update and the action to take against the field value?

A

Update rule

Contact washing machine app

271
Q

List the Contact washing machine app actions.

A

Trim - remove all white spaces present in a contact field
Propercase - Capitalise the first letter of each word present in the contact field
Compose - Build up a string of text from static values and contact fields
RegExExtract - Extract values from the source contact field
Lookup - standardise and add to the contact information

272
Q

Which phase of data quality maintenance comes first?

A

Acceptance criteria.

273
Q

Which is not one of the four ‘C’s’ of data management?

Critical (they are )

A
  • correct
  • current
  • consistent
274
Q

T or F: Critical Is one of the four ‘C’s’ of data management.

A

False.

275
Q

What is the main advantage of normalising data values by using lookup tables with update rules versus using the contact washing machine app?

A

Lookup table entries can be client managed.

276
Q

T or F: For update rules in the contact washing machine app, they may be used as part of a data cleansing sequence of actions

A

True.

277
Q

T or F: For update rules in the contact washing machine app, you can include conditions in an update rule to limit the records to be updated

A

True.

278
Q

T or F: For update rules in the contact washing machine app, they can be used on the campaign canvas and program canvas

A

True.

279
Q

Which form processing step can record a time/date stamp on a custom data object record?

A

Update custom data object - with custom values

280
Q

If a survey campaign is using custom data objects, what are some reasons a contact would not receive the survey request email?

A

Unsubscribed
On the Master exclude list
Email address = hard bounce

281
Q

When configuring a survey request email to be sent from the campaign canvas, which feature sends the email down an alternative path if the contact is unable to receive the email?

A

The routing tab of the email configuration window

282
Q

Which action in program builder can notify a member of the marketing team of action taken in a campaign?

A

Send process member report to owner

283
Q

When using an update rule to change data values on a custom data object, which options can you pick?

A

All (append set value to field, set to value, overwrite value from other field)

284
Q

When using the Update Custom Data Object - with Custom Value processing step, you can choose to:

A
  • Overwrite From Custom Object Field

- Append Value

285
Q

List three benefits of using lead scoring in Eloqua? (choose three)

A

Ensures prompt follow up with priority leads
Enables better resource alignment within an organisation
Improved alignment between sales and marketing

286
Q

T or F: When updating of lead scores from Eloqua to an integrated CRM platform,
the update of lead scores in the CRM is not dynamic and an additional process needs to be built into Eloqua.

A

True.

287
Q

Define the lead score of a High level of interest but not the ideal buyer

A

D1

288
Q

The Lead scoring in Eloqua is based on two aspects:

A

Profile criteria and engagement criteria

289
Q

Who can create and activate multiple lead scoring models in Eloqua?

A

Enterprise and standard license holders

290
Q

When creating a field merge for forms, what is best practice?

A

Do not use a default value

291
Q

When you test send an email with a signature, what do you have to remember?

A

To select the user from who to send

Note: Email address is the only repeating field in progressive profiling

292
Q

What is the main benefit of Progressive profiling?

A
  • Progressive profiling improves data quality because there are fewer fields to complete, resulting in more submissions
293
Q

T or F: The select list pushes the query string value to the hidden field form.

A

False (JavaScript code is used to populate the form hidden field)

294
Q

The landing page link is made up of _______ and _______.

A

JavaScript code

Select list

295
Q

What is the ideal number of form fields to collect in a form?

A

Typically 5-10 but it depend on the offer

296
Q

T or F: In progressive profiling forms in Eloqua, Visitor lookup is automatic when used on an Eloqua LP.

A

True.

297
Q

T or F: In progressive profiling forms in Eloqua, Progressive profiling forms are designed to be used on Eloqua LPs.

A

True.

298
Q

What key performance indicators are improved with progressive profiling?

A

More insight into leads
Customer experience
Data quality

299
Q

What is the best way to dynamically redirect form submitters to a piece of gated content in a progressive profiling scenario?

A

Using query strings, java script, and a select list for the redirect processing step

300
Q

What configuration options are available for presenting fields in an eloqua progressive profiling form?

A

List

Staged

301
Q

A contact who is neither subscriber not unsubscribed to any email groups is called :

A

A fence sitter

302
Q

T or F: External activities that are set up in Eloqua can be accessed in the segment editor filter criteria options.

A

True

303
Q

What option must you choose in the segment editor to remove the overlap between two contact lists?

A

Trim

304
Q

What options are configured in a native integration auto sync to assist with segmentation?

A

Add to program

Add to shared list

305
Q

T or F: Segments can be used in a program as well as on a canvas.

A

True.

306
Q

T or F: Multiple segments may be used on a campaign

A

True.

307
Q

What are the basic subscription management options?

A

Subscription manager page
Campaign level opt out
Global opt out

308
Q

For better reporting, where must you store preference data?

A

Email group

309
Q

Which subscription options are considered best practices for all organisations?

A

Pre-populate existing subscription membership

Provide global unsubscribe and other subscription options

310
Q

T or F: For a contact with no status on their contact record, by default, the contact is globally subscribed to all email groups.

A

True.

311
Q

To stay compliant with CAN-Spam, markers must include:

A

A link to their privacy policy in the footer of the email

312
Q

T or F: For signature and signature layouts, you can send an email using a signature.

A

True.

313
Q

T or F: For signature and signature layouts, rule even if the email address does not include a signature layout

A

True.

314
Q

T or F: Signature rules cannot be defined based on account fields

A

True.

315
Q

Where must you use custom field merges?

A

emails
landing pages
subject lines

316
Q

What must an organisation do first to execute a truly personalized campaign?

A

Conduct a data audit

317
Q

T or F: It is not possible to delete or rename the default rule in the dynamic content editor

A

Maybe: It depends on your permissions

318
Q

Which type of campaigns does eloqua have the best-practice templates?

A

Simple nurture
welcome
re-engagement

319
Q

When is the visitor profile created in Eloqua?

A

When a cookie is saved on a computer by an eloqua tracked website

320
Q

T or F: The profile table consists of system fields, IP related fields, and custom fields.

A

False.

321
Q

Will Bob have an email open saved in his contact activity history even though his cookies are blocked.

A

Yes, email opens are not tracked by cookies; Email opens are associated with the original recipient

322
Q

What are populated from the IP address lookup of an Eloqua visitor?

A

Country IP
Company from IP
ISP

323
Q

A cookie is a small text file. Which data points can it track and record?

A

Pages visited

Length of visit

324
Q

Do you need to have the query string parameter setup in eloqua profiling for the process to work?

A

No.

325
Q

Which areas of eloqua can be dependent on profile data? (choose two)

A

Page tagging

Query string reporting

326
Q

What happens if an Eloqua form is submitted twice using two different email addresses in the same browser session?

A

Each contact in Eloqua will be attributed with a seperate form submission

327
Q

How do you measure blog success?

A

Traffic and Referrals Reporting

Eloqua and AppCloud Apps

328
Q

List Sales Tools help speed up the sales cycle by helping sales persons:

A

Engage prospects
Identify opportunities
Create and run campaigns
Track activity

329
Q

In order to quickly prioritize accounts, you would use which Sales Tool?

A

Sales Prioritization View

330
Q

T or F: It is possible to sort columns in Sales Prioritization Views by clicking the column header.

A

True.

331
Q

T or F: Best practice for a prospect absent on Twitter is to use the prospect’s company’s Twitter handle tab in Profiler

A

True.

332
Q

T of F: The Engage feature to Save As in only available for emails templates, not for emails your create from scratch.

A

False.

333
Q

Which metrics do Engage reports show?

A

Email opens and Email Click Throughs

334
Q

Sales persons can use the recorded Digital Body Language to:

A

Formulate offers based on observed behaviours
Rank prospects based on activities
Tune into other contacts within the account base

335
Q

Which notification can you set using Profiler?

A

Individual Level Alert

Account Level Alert

336
Q

The subscription Manager Page shows a list of ______ selected by the Eloqua administrative user to display as subscription options.

A

Email Groups

337
Q

Which update rule action allows marketers to take a value from Field A and overwrite it on Field B?

A

Overwrite value from Lookup Table Field

338
Q

Which report gives details of different values entered to search for your web pages in a Search Engine?

A

Search Query Breakdown

339
Q

T or F: While working on a report, you can filter Unknown Email addresses.

A

True

340
Q

Which Contact Washing Machine App action will you use to build a string of text from static values and contact fields?

A

Compose

341
Q

Which option allows you to configure the official company name, URL, and logo for Eloqua?

A

Company Defaults

342
Q

T or F: Tracking scripts allows marketers to restrict visitor tracking according to local laws enacted by countries

A

True.

343
Q

T or F: Tracking scripts added to a website’s home page will track all visitors to all pages of the website

A

True.

344
Q

Which Eloqua page allows you to control the Eloqua instance from a unified area?

A

Marketing Operations Center

345
Q

Which option allows you to track visitors to a specific set of pages and use the information for segmentation or lead scoring?

A

Page tags

346
Q

Identify the components of a program.

A

Decisions

Actions

347
Q

Which filter type is saved as an individual item outside an Analysis and can be reused?

A

Named Filter

348
Q

What applies when setting properties for levels in a hierarchical column?

A

TBD

349
Q

In the context of Insight OBI, select the best definition of ‘Analysis’

A

The answer to a query against an organization’s data

350
Q

Define Internal Events.

A

Internal Events determines which series of external calls to trigger and in which order. These are further broken down by Activity, Campaign, and Custom Events which include the Lead/Contact actions.

351
Q

List what you can do as an Eloqua Administrator.

A

As an Eloqua administrator, you can manage and control the access rights and permissions that other users of the Eloqua application at your organization can access, modify, create, and configure using Security Groups.

352
Q

What Can Security Groups do?

A

Groups allow administrators to control what levels of access users have to assets, features, interfaces, and so on. There are several Security Groups offered with your Eloqua instance; however you can create your own Security Groups to suit your needs

Groups allow you to add new “members” to a column, when those members do not exist in the data source

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