Production, distribution, exhibition P2 Flashcards
What is distribution?
Releasing + sustaining films in the market place
How do the phases of production, distribution, + exhibition operate most effectively in Hollywood?
When vertically integrated, where 3 stages seen as part of same larger process, under control of 1 company
Where does vertical integration not operate so commonly?
In the independent film sector
What is distribution focused on in the UK?
Marketing + sustaining a global product in local markets
What is the relationship between producers + distributors?
They tend not to have long-term economic links with eachother
Distribution is a collaborative process, requiring materials + rights of producers and cooperation of exhibitors to promote film
What guaranteed Blinded by the Light its major global cinema release?
The all night auction following the world premiere at the Sundance Film festival in jan 2019
What was UK distribution for the film secured by?
eOne entertainment, a canadian media company
When was the film released in cinemas worldwide?
August 2019
DVD release followed in dec 2019 distributed by Paramount Home Entertainment - a viacom company
Now available on BBC iplayer
When does a project’s social media presence begin?
Often before production itself starts, incorporating earliest press announcements into social media campaign
How do marketers tell the audience a story about the movie?
Through small bits of info designed to frame how project’s marketers want ppl to see project in weeks + months before release
Designed to peak interest + get ppl talking and sharing
What was good about the film?
Had positive word-of-mouth marketing
What was bad about the film?
Poor box office figures - just $18.1m box office against $15m budget with means film lost money when factoring global market campaign
What did rival studios argue?
That Warner Bros shouldve begun with limited release to build audience interest
Why is the use of recognisable music important in marketing of film?
People feel close to the music and it attracts fans
