Marketing Flashcards
What does the trailer suggest about genre + potential target audience?
Suggests this will be a lighthearted comedy about discovering yourself
Targeted towards people that feel misunderstood
What features make the audience want to watch it?
Song lyrics are created into cinematic display which is unique
Based around Pakistani teen, a minority not always represented in media
What do the film posters feature?
- Reviews that include what theme of film is = lets audience get gist without spoiling
- Bright colours, joyful poses
- Lexical code = Makes dreamers feel understood + seen
How does the Blinded by the Light twitter account create + maintain interest in film?
- Have lexical code on promo posters in bio
- Trailer is pinned so first thing people see is film + what its abt
- Repost fans reviews so audience know that its highly rated
How does the facebook page use images + video content to promote the film?
- Use clips from film to create memes, which help spread film when people share + repost
- They ask questions in videos to reach out to audience
Why does the facebook page contain posts supporting BLM movement?
- So audience know theyre in support of inclusivity + are involved in fight against racism + prejudice views, which is also what film is partially about
How does the instagram page promote the film?
- Post with quote from major newspaper = big company thinks its good, worth watching
- Clip from film made into meme = people share, want to know reference
- Section of trailer highlighting main points in film
How does Chadha introduce the Bend it Networks youtube channel + what content does it have?
Introduces it as a way to connect with people
Mainly consists of Chadha talking + doing interviews, allowing audience to see backstage view into her life
