Production, Distribution, Consumption Flashcards
production synonym
manufacturing
def production
converting raw materials into finished goods (input gets transformed into output)
tr raw materials
surovine
factory synonym 2
production facility, plant
def labour intensive
a production that requires a lot of workforce
def capital intensive
a production that requires a lot of finance
def control of capacity
controlling bottlenecks and production volumes (how much can be produced)
def control of stock (+synonym)
inventory
control of warehouses to prevent expiry dates + to keep liquid as a company
def+tr lean production
vitka proizvodnja
producing exactly as much as you sell, minimising stock (of raw materials, WIPs, and finished goods)
def JIT
just-in-time
it’s a synonym for lean production
state risks of lean production (3)
- order fluctuation (big orders with short delivery times when there is not enough raw materials)
- supplier problems (logistics)
- workforce productivity fluctuates
def TQM
total quality management
overall commitment to quality
defect synonym x2
reject = faulty product
what are zero defects?
minimal (none is impossible to achieve) faulty products
def distribution +2 synonyms
supply chain management, logistics
= transporting goods to customers (to match the demand with supply with minimal inventory and in shortest time)
what does distribution involve? (4)
- physcial handling (packing, labelling, loading, unloading)
- warehousing
- documentation preparation and handling
- transportation
what are the three typical distribution channels?
- producer - wholesaler - retailer - consumer
- producer - retailer - consumer
- producer - consumer
def retailing
the business of selling small quantities to the general public (at retail prices)
what are the 4 ways retailing is performed?
- brick-and-mortar store (physcial store)
- e-tailing (online store)
- direct selling (in-house promotions; door-to-door selling)
- automatic merchandising (vending machines)
store synonym
outlet (has two meanings - it can also be a store with discounted prices)
different types of stores (9)
- kiosk = newsstand = tobacconist
- convencience store (originally frozen food, now a normal grocery store) = groceries
- specialty stores (specializirane trgovine)
- discount stores
- store chain (same layouts, same prices)
- supermarkets -> hypermarkets -> super stores (size varies)
- department stores (organisation in departments - underwear, mens wear, womens wear, toiletries) (veleblagovnica, like Nama or Maximarket)
- shopping centres (malls) (different stores under the same roof)
- retail park (different stores in the same geographical location, but not all under same roof)
how are prices set? (4 parts)
producers: production costs + markup
wholesalers: + markup
intermediaries / agents / distributors: + markup
retailers: + profit margin
difference between markup and profit margin?
markup: (rabat, pribitek ceni) percentage difference between the actual cost and the selling price
profit margin: (marža) percentage difference between the selling price and the profit
which products have the highest markups and profit margins?
luxury clothing and cosmetics (800% markups), car industry (1/3 of final price are the actual costs)
def CRM
customer relationship managemeent
management of customer interactions to increase spending + develop long-term relationship
def customer care
the provision of service before, during, and after the purchase
(information giving; high quality staff; complaint management)
tr anticipate
predvideti
why is it said that complaints are a tip of an iceberg?
only a few people have enough time and courage to complain
what are the two main goals of retailers? what is the goal behind that?
- satisfy average customers
- exceed expectations
highest possible customer retention, minimal customer defection
def customer defection +2 synonyms
attrition, churn (!!)
customer stops buying one brand and switches to another
brand switchers synonym
transient customers
what is the main reason for customer loyalty? (allegiance)
practicality
tr repeat business
ponavljajoči se nakupi
tr brand switchers
kupci, ki zamenjajo blagovno znamko