Product Profiles

Question 1

What is a product profile?

Answer 1

• model for describing a bundle of benefits.
• makes supplier, customer and user benefits accessible for validation
• solution space for the design of a product generation

Question 2

Elements of a product profile

Answer 2

• Product Profile Claim
• Initial Product Description
• Reference Products
• Use Case
• Provider Benefit
• Customer Benefit
• User Benefit
• Competitive Context
• Demand
• Validation of the … through
• Boundary Conditions / Framework

Question 3

Product Profile Claim (PP)

Answer 3

Describe the problem in general, not the solution

Question 4

Initial Product Description (PP)

Answer 4

More detailed overview to understand the product better

Question 5

Reference Products (PP)

Answer 5

Crucial for the product profile. Which components could be carried over?

Question 6

Use Case (PP)

Answer 6

In which situations is the product used and how is it used?

Question 7

Competitive Context (PP)

Answer 7

Create an overview of the market potentials.

Question 8

Demand (PP)

Answer 8

Understand the market situation and identify white spots.

Question 9

Validation of the … through (PP)

Answer 9

Validation of all elements of the product

Question 10

Boundary conditions / framework

Answer 10

Understand the boundaries for the development

Question 11

Invention

Answer 11

An invention is a creative achievement by which a new problem solution is made possible