Product or Service Planning and Development Process Flashcards
1
Q
naming the feasible products and/or services that will perfectly suit the opprotunity
A
idea stage
2
Q
the developed idea will undergo a consumer acceptance test
A
concept stage
3
Q
conducting a consumer panel where the actual product/service samples will be given or rendered to the panel of potential customers
A
product development stage
4
Q
validates the work done from the first three stages
A
test marketing stage
