Product Life Cycle( apart from cash flow) Flashcards
What is the development stage of a product’s life cycle?
It is the first stage
Where research, development and market research takes place.
What is the launch stage of a product’s life cycle?
Second stage.
When the product is released. Loads of advertisement and promotion takes place here.
What is the growth stage of a product’s life cycle?
Third stage.
Sales and profits increase until maturity
What is the maturity stage of a product’s life cycle?
Fourth stage
Sales are at its peak.
Promotion isn’t important
What is the saturation stage of a product’s life cycle?
Fifth stage
End of the maturity phase. The market becomes saturated.
Design and pricing alterations are made to increase sales.
What is the decline stage of a product’s life cycle?
Last stage.
Sales start to fall as rival products take over. The product becomes obsolete
What are the 6 stages of a product’s life cycle?
Development Launch Growth Maturity Saturation Decline