Product Life Cycle( apart from cash flow) Flashcards

1
Q

What is the development stage of a product’s life cycle?

A

It is the first stage

Where research, development and market research takes place.

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2
Q

What is the launch stage of a product’s life cycle?

A

Second stage.

When the product is released. Loads of advertisement and promotion takes place here.

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3
Q

What is the growth stage of a product’s life cycle?

A

Third stage.

Sales and profits increase until maturity

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4
Q

What is the maturity stage of a product’s life cycle?

A

Fourth stage
Sales are at its peak.
Promotion isn’t important

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5
Q

What is the saturation stage of a product’s life cycle?

A

Fifth stage
End of the maturity phase. The market becomes saturated.
Design and pricing alterations are made to increase sales.

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6
Q

What is the decline stage of a product’s life cycle?

A

Last stage.

Sales start to fall as rival products take over. The product becomes obsolete

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7
Q

What are the 6 stages of a product’s life cycle?

A
Development
Launch
Growth
Maturity 
Saturation
Decline
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