Marketing Mix - Promotion (complete for summer)

Question 1

What three things depend on where they advertise?

Answer 1

> where their target market is going to see it
the size and location of the market
the advertisement budget

Question 2

What are the advantages of advertising?

Answer 2

1) gives people information and helps them make a choice
2) subsides newspapers and magazines so they cost less. Subsides tv and websites, so they are better quality
3) creates new jobs

Question 3

What are the disadvantages of advertising?

Answer 3

1) persuades people into buying things they don’t need
2) price of products increase in order to cover costs of advertising
3) larger companies can afford huge advertising campaigns. Whereas small firms can’t

Question 4

What are the seven sales promotion strategies?

Answer 4

1) BOGOF
2) Discounts
3) Competitions
4) Free gifts
5) Product trials
6) point- of - sale
7) use of credits

Question 5

Why do companies advertise?

Answer 5

> introduce new products
remind customers about existing products
persuade people to switch from rivals
promote the businesses brand image
sell more products for the business to grow