Product Elements & Principles Flashcards
Exam 1
Which of the following characteristics is true of a well designed product?
It has Perceived value, it is timed to reach the market when the consumer is ready to buy, it is designed for a well-defined consumer group
Which method of product surface interest in a textile is NOT introduced by structural design?
Hot rollers with engraved surfaces are used to emboss onto fabrications
How do we define a piece dye garment?
The process of dyeing after being woven or knit but prior to sewing
What is the difference between cut & sew knits and fully fashioned knits?
Fully fashioned knits are linked at the seams
What is not a utilitarian property?
Luster
Private brands developed by stores that sell ONLY private brands are called:
Store Brands
Which fashion level may only be sold at prime store locations or online?
Fashion Forward or novelty product
What is an example of differential advantage?
Speed to market
What characteristic of color is not considered a true attribute?
Color temperature
Which color system describes how light is mixed?
Additive Color-mixing system
What is not a source of fiber for spinning yarns for textile manufacturing?
Wires made from conductive metal
What does not contribute to higher luster in a textile?
Choosing woven textiles with plain weave construction
Cotton textiles are knit or woven?
Both
Each color and size in which a style is offered represents a(n)
SKU (stock-keeping unit)
What is product development?
The strategic, creative, technical
production and distribution
planning of goods
Wholesale Brand
product
developers design, produce and
market products under a
proprietary label & distribute
those goods to other retailers who
then sell to the final consumer. Ex. Levi’s
Private Brand
products are
developed and merchandised for
EXCLUSIVE DISTRIBUTION by a
particular retailer. Ex. Zara
Fashion Levels
Left to Right: Basic Product, Seasonal Product, Fashion Forward/Novelty
Sneakerization
The process of transforming an inexpensive good into a specialty product.
Push Systems
designers/product developers produced
products they thought consumers would want and pushed them
into the marketplace
Pull Systems
designers and product developers wait to
commit until the last minute so they can collect data about
consumer wants/needs
Vertical Supply Chains
seek to control
the processes previously handled by
specialized firms so that one
conglomerate can perform all steps of
production/distribution/both
Horizontal Supply Chains
prioritize
acquisition or licensing of companies or
brands that make or sell similar products
Fabric Story
The textiles chosen for a line or
group within it are referred to as
a fabric story: Line planning, assortment planning, Costing, Property selection.
