Product Flashcards
1
Q
For the product, marketing should…
A
-communicate the characteristics of the product that will appeal to target consumers
-and how it will satisfy their needs and wants
2
Q
How should the presentation of the product be?
A
-designed to appeal to target c (packaging, label etc)
-should describe the experience that the product will deliver
-wine market is saturated= strong competition
-needs to explain clearly how their product is diff from competition
-eg higher quality, better vfm, organic etc
