Place Flashcards
1
Q
Where do high involvement customers buy?
A
-specialist retailers
-prem sms
-increasingly attracted to dds
=ideal for producers with lesser known regions and varieties
2
Q
What distribution channels do high and low involvement cs have?
A
-high = specialist intermediaries
-low= larger intermediaries
3
Q
What makes some markets less attractive than others?
A
-legislation
-tax/duty
-monopoly markets
-US 3ts
-price sensitive markets
-restriction on distribution
4
Q
What are the ads and disads of mature markets?
A
-structured and established routes to market and reliable trade structures
-greatest amount of saturation and least growth
5
Q
What are the ads and disads of emerging markets?
A
-growth
-risk of no structures for easy route to markets
