produce/marketing quiz Flashcards

1
Q

what are the products of cattle

A

retail beef
pharmaceuticals
by-products (edible and inedible)
variety meats

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2
Q

what is hard to manage about tenderness

A

it is highly variant and inconsistent

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3
Q

describe grades A and B

A

includes prime, choice, select, and standard
less than 42 months of age

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4
Q

describe grades C, D, and E

A

includes commercial, utility, cutter, and canner
over 42 months old

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5
Q

what can age affect

A

due to cross linking with collagen, age can decrease tenderness

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6
Q

what does marbling account for

A

10-20% of tenderness

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7
Q

what do feedlots allow for

A

protein turnover and tenderness

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8
Q

muscles that do ______ work are more tender

A

less

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9
Q

how is flavor created

A

by compounds in the muscle fat

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10
Q

what is juiciness

A

the release of meat fluid

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11
Q

what is the typical amount of fat in beef

A

3-7%

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12
Q

how many cuts are boneless

A

75%

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13
Q

equation for yield grade:

A

2.5+(2.5xfat thickness)+(0.2x% of kidney/pelvic/heart fat)+(.0038xhot carcass wt)-(.32xribeye area)

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14
Q

what does the yield grade determine

A

% of boneless, trimmed retail cuts

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15
Q

what color is preferred meat? why?

A

cherry red
the myoglobin/oxygen rxn

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16
Q

what makes beef healthy

A

nutrient dense
source of protein, iron, zinc, niacin, and B6 and B12

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17
Q

what two things should be determined for marketing

A

the target market
what to sell

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18
Q

what are stockyards

A

producers cosign cattle to be a commission firm

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19
Q

what are auction barns

A

sell feeders, cullers, and bulls
typically per head

20
Q

what are advantages of auction barns

A

serves local area
regularly scheduled sales
established rules
large and small producers
bonds

21
Q

what are disadvantages of auction barns

A

attracts few buyers
no control over price received

22
Q

what are grading scales

A

premiums for management practices for small producers

23
Q

what are country markets

A

producers sell cattle directly to next stage

24
Q

what are advantages of country markets

A

negotiated price
animals stay on farm
low marketing cost
heath risk protection

25
what are disadvantages of country markets
larger producers no competitive pricing
26
what is shrink
loss of weight affecting live cattle
27
what are factors for shrink
transit time distance weather handling methods types of feed
28
what reduces shrink
dry rations gentle handling
29
what increases shrink
pasture and feed changes weaning overcrowding
30
describe electronic markets
video or tele-auctions
31
advantages of e-markets
many buyers flexible delivery terms competitive bidding bonded sales
32
disadvantages of e-markets
limited to larger producers
33
what are cooperatives
smaller producers agreeing to standardize health, genes, and management for a large selling pool
34
define alliance
contract between different industry segments
35
define grid pricing. what is it based on?
producer is paid on carcass merit/head quality, yield, weight and defects
36
define forward contracting
priced on future performance
37
what is retained ownership
producers keeps ownership through all processes
38
what are evaluation programs
carcass data is collected at feedlot allows producers to access data and retain ownership
39
what are calf value factors
male v. female age health horns coat fat % dispostion uniformity working condition breed
40
what are types of direct consumer marketing
farmers markets retail stores internet sales roadside markets mail order
41
what must be considered for direct consumer marketing
regulations, location, advertising, presentation, and consumer demands
42
what is breeding stock
selling excess desirable bulls/heifers/cows to purebred or commercial producers
43
what does bull testing do
determines differences in bulls' abilities helps w selection
44
what is the heifer development program for
replacement development marketing
45
what to do for presentation
show the clean and dry animal don't sell sick/injured don't show sick pen