Principles of Speech Writing Flashcards
Phase 1 of the speech writing process
- conducting an audience analysis
- Determining the purpose
of the speech - Selecting a topic
- Narrowing down a topic
- Gathering data
entails looking into the profile of your target audience. This is done so you can tailor-fit your speech content and delivery to your audience
audience analysis
3 components of audience analysis
demography, situation, psychology
component of audience analysis
age range, male-female ratio, educational background and affiliations
or degree program taken, nationality, economic status, academic or corporate
designations
demography
component of audience analysis
time, venue, occasion, and size
situation
component of audience analysis
values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs
psychology
2nd step in speech writing
determining the purpose (general and specific)
- to inform, persuade, or entertain
what speech provides the audience with a clear understanding of the concept or idea presented by the speaker
informative speech
what speech provides the audience with amusement.
entertainment speech
what speech provides the audience with well-argued ideas that can influence their own beliefs and decisions. The purpose can be general or specific.
persuasive speech
3rd stage
the focal point of your speech, which can be determined once you have
decided on your purpose. If you are free to decide on a topic, choose one that really
interests you. There are a variety of strategies used in selecting a _______, such as using
your personal experiences, discussing with your family members or friends, free writing,
listing, asking questions, or semantic webbing.
topic
4th stage
means making your main idea more specific and focused. The strategies in selecting a topic can also be used when you do this.
narrowing the topic
5th stage
the stage where you collect ideas, information, sources, and references relevant or related to your specific topic. This can be done by visiting the
library, browsing the web, observing a certain phenomenon or event related to your topic, or conducting an interview or survey.
data gathering
2nd phase of speech writing
- Selecting a speech
pattern - Preparing an outline
- Creating the body of the
speech
- Preparing the introduction
- Preparing the conclusion
6th stage
- structures that will help you organize the ideas
related to your topic.
writing patterns
types of writing patterns
biographical, categorical/topical, causal,
chronological, comparison or contrast, problem-solution, and spatial.
writing pattern
Presents descriptions of your life or of a person, famous or not.
a specific form of writing and research that takes as its subject the lives of individuals. As such it concentrates on constructing personal histories, and places them within their social, political, and historical context, in order to discover and explain the influences on an individual’s life.
biographical
biography vs. autobiography
When a person writes his or her own life story, the finished work is an autobiography. When an author writes a book about another person’s life, the result is a biography.
writing pattern
presents related categories supporting the topic
- By far the most common pattern for organizing a speech
- functions as a way to help the speaker organize the message in a consistent fashion.
- The goal is to create categories (or chunks) of information that go together to help support your original specific purpose.
categorical/topical
writing pattern
Presents cause-effect relationship
- When you use this speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects.
causal
writing pattern
Presents the idea in time order
- places the main idea in the time order in which items appear—whether backward or forward.
chronological