Principles Of Persuasion Flashcards by Syd Phillips | Brainscape

Q

Obligated to repay others

A

Reciprocity

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

People align with clear commitments

A

Commitment & consistency

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Follow the lead of similar others

A

Social proof

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Comply with requests of people the know/like

A

Liking

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Want more of what they can have less of

A

Scarcity

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Defer to experts

A

Authority

How well did you know this?

1

Not at all

2

3

4

5

Perfectly