Principles of Influence Flashcards
1
Q
Ex. Dr. Miller’s decompression machine
A
Scarcity
2
Q
Ex. New Patient Gift
A
Liking
3
Q
Ex. Patient Referrals of friends & family
A
Reciprocation
4
Q
Ex. Lab coats, Using “Dr.” Miller & “Dr.” Stoynoff
A
Authority
5
Q
Ex. Policies/Procedures , using the phone call scripts
A
Commitment/Consistency
6
Q
Ex. Testimonials, ads/marketing
A
Social Proof/Consensus
