Principles and Elements of Design Flashcards
Balance
Creates a phychological sense of equilibrium. Elements can be laid out symmetrically or asymmetrically and still be balanced.
Contrast
The juxtaposition of the use of one element against another. The objects are seen to be in opposition to each other.
Emphasis
Element that draws an audience members attention to it. The point of emphasis is created as a focal point to signify its importance.
Harmony
Each of the design elements used relate to each other in some way.
Movement
The elements are being used in such a way that the design seems to be active, when it is not.
Pattern
A consistent repeated use of an element in a recognisable way. Can create a sense of connection to the set.
Repetition
Duplicating an element in the same way throughout all or several parts of the design. Creates cohesiveness.
Rhythm
The elements are used so that not only movement within a design is suggested, but that the movement is ongoing.
Scale and proportion
Where the same or related elements, such as shapes or lines, are used multiple times in different sizes. Depth is created.
Unity
The relationship between the elements brings them together in a particular way.
Variety
One element is used differently in one section, when compared to how it has been used in most of the design. Subtle and overt change is made.