Primary research methods Flashcards
The two types of data?
Quantitative data & Qualitative data
What is quantitative data?
Consists of data in a numerical form
What is qualitative data?
Any data that is not numerical
Three factors when evaluating data
- Reliability
- Validity
- Representativeness and generalisability
Research Methods and their sociologists
- Experiment (Rosenthal & Jacobson)
- Questionnaires (Douglas)
- Interviews (Labov)
- Observation / Participant observation (Wright)
- Official statistics (McKnight et al.)
- Documents (Feinstein)
What are the two philosophies of research?
- Positivism
- Interpretivism
Types of sampling
- Random
- Stratified random
- Quota
- Multi-stage
- Snowballing
- Opportunity
How is ‘random’ sampling conducted?
Every individual has an equal chance of being chosen (e.g. drawn out of a hat)
How is ‘stratified random’ sampling conducted?
Population divided into groups according to important variables (e.g. class, gender, ethnicity). Sample then chosen in same proportions as found in population
How is ‘quota’ sampling conducted?
Establishes pre-determined number of people with each particular characteristics.
How is ‘multi-stage’ sampling conducted?
Involves taking a sample of a sample
How is ‘snowballing’ sampling conducted?
Members of a sample put researcher in touch with other potential members
How is ‘opportunity’ sampling conducted?
People chosen on basis of being easily accessible and willing to participate in research
What is a ‘pilot study’?
A small-scale trial study conducted before the main study in order to test the feasibility of the main study and to refine the research methods being used.
4 types of method of administering questionnaires
- Face-to-face
- Telephone
- Postal
- Internet