Primary and secondary research

Question 1

What is primary research

Answer 1

FIELD
-does not already exist
-specific purpose
-provide answers to exact questions

Question 2

the advantages of primary research

Answer 2

-up to date
-research only available to that business
-target for specific needs

Question 3

the disadvantages of primary research

Answer 3

-time consuming
-costly
-can be bias

Question 4

what is secondary research

Answer 4

DESK
-gathering of data that already exists
-can be collected internally or externally
-been collected for another purpose
-existing business documents

Question 5

The advantages of secondary research

Answer 5

-inexpensive
-quick to obtain
-enables cost effective analysis of several data sources

Question 6

the disadvantages of secondary research

Answer 6

out of date
not specific
competitors have access to the info
data might not be available
not reliable