Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Business mrs ellis > Market segmentation > Flashcards

Market segmentation Flashcards

1
Q

What is market segmentation

A

Breaking down a market into sub groups that share similar characteristics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What does the demographic group target

A

age
gender
income
social class

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What does the psychographic group target

A

Personality
attitude s
opinions
emotions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What does the Geographic group target

A

regions of the country
rural
urban
suburban

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Business mrs ellis (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions